ODEL international best seller

Otara Gunewardene’s success in building ODEL as a brand and a business has become a case study in an international bestseller by fashion guru Toby Meadows, Visiting Lecturer at the London College of Fashion and consultant to the industry.

Gunewardene and ODEL have received a double-page spread in the second edition of his book ‘How to Set up and Run a Fashion Label’ currently translated in to six languages.

Author Meadows summarises the ODEL story, from its humble beginnings in the boot of founder Otara Gunewardene’s station wagon to its growth and evolution into a top Sri Lankan brand, and the company’s milestone IPO.

Described as ‘a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors,’ the book also features several other well-known international brands such as Christopher Raeburn, Anne Fontaine, Karen Walker, Jimmy Choo Noir, Caroline Charles, Gil Carvalho, Ed Hardy, Yasmin Kianfar, Knomo and no added sugar.

Toby Meadows is the founder and Director of Three’s Company Creative Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the London based cult womens wear designer label ‘Belle and Bunty,’ a regular in the pages of the fashion press and loved by celebrities such as Victoria Beckham and Lindsay Lohan.

As well as consulting to hundreds of small to medium sized fashion enterprises, Meadows has worked with some of the world’s largest and most recognizable fashion businesses from high street giants, Gap, Zara and Topshop to high end designer labels, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood.