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Saturday, 8 December 2012






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Sri Lanka promoted in China's top 'outbound tourists' cities

The embassy of Sri Lanka in Beijing together with the Sri Lanka Tourism Promotion Bureau and SriLankan Airlines organised a series of events to promote Sri Lanka as a tourist destination in Shanghai, Hangzhou and Chengdu in China to attract Chinese tourists to Sri Lanka including those traveling overseas during the Chinese Spring Festival holiday in February 2013.

Sri Lanka tourism pavilions were organised at the China International Travel Mart 2012 (CITM) Exhibition held from November 15 to 18 in Shanghai and the Chengdu International Travel Fair 2012 (CITF) Exhibition held from November 30 to December 2 in Chengdu.

The Sri Lankan embassy in consultation with the Sri Lanka Tourism Promotion Bureau, designed the Sri Lanka pavilions to exhibit the eight product categories of Sri Lanka tourism and were awarded the Best Organizer Award of CITM 2012 in Shanghai and Certificate of Appreciation at CITF 2012 in Chengdu.

SriLankan Airlines and 12 leading tour operators from Sri Lanka participated.

On the sidelines of the CITM Shanghai and the CITF Chengdu, the Sri Lanka embassy together with the Sri Lanka Tourism Promotion Bureau also organised Sri Lanka Tourism Promotion Road Shows in Hangzhou on November 19 and in Chengdu on December 1. Over 20 leading travel operators from Sri Lanka, SriLankan Airlines, 52 Chinese travel operators and 14 Chinese travel media organisations participated.

The Sri Lankan and Chinese travel operators appreciated the road shows as they provided them with a platform for closer interaction enabling them to establish direct business partnerships with reputed Chinese and Sri Lankan travel operators. The events were given wide coverage in the Chinese media. Courtesy: news.lk


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