SLIM ties up exclusive partnership with American Marketing Association

Members of the Sri Lanka Institute of Marketing (SLIM) are now able to obtain membership in the American Marketing Association (AMA) through an exclusive MoU signed between the two organisations recently.

"We being the national body for marketing in Sri Lanka are proud to enter into an exclusive MOU with the American Marketing Association which brings an array of benefits to SLIM members. With this exclusive tie up SLIM members can obtain full membership of the AMA and gain access to a wide array of benefits and privileges. The AMA is one of the most dynamic marketing associations in the world and as most marketers would acknowledge marketing is probably run in the most sophisticated and advanced manner in the US market place, which the AMA represents" says SLIM President, Tilan Wijeyesekera. "Our association with AMA has widened the horizons of SLIM members and Sri Lankan marketers by giving them access and exposure to the worlds most advanced and contemporary marketing techniques, and all this at a specially negotiated concessionary rate for membership".

"The American Marketing Association (AMA) is committed to extending its brand and offerings globally and in Sri Lanka and the Memorandum of Understanding we signed with the Sri Lanka Institute of Marketing (SLIM) is an important step toward what we believe will be a deeper and enduring relationship that will benefit both organizations and, most important, marketing professionals in Sri Lanka" says Marisa McCarren, International Director of AMA.

"AMA's portfolio of offerings is wide and deep and we have much to offer and contribute to the global and Sri Lankan marketing communities.

But we recognize that we also can learn much from marketing professionals and relationships around the world," she added.

Elaborating on the benefits, SLIM CEO/ED, Sanath Senanayake said that SLIM members obtaining membership of AMA will have access to the AMA Marketer's Toolkit, AMA Website, AMA publications, AMA Connect and many other opportunities to expand their knowledge and build their marketing skills. "They will find a platform for conversations with trusted peers, an exclusive source of information and resources, a network for expertise and a place to learn and stay current. In short, they will be part of the AMA online community", he added.

The AMA was established in 1937 by visionaries in marketing and academia. Today it has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.

The Sri Lanka Institute of Marketing is the National Body of Marketing which has a mandate of uplifting the marketing fraternity in Sri Lanka and thereby adding value to our economy and our nation.