iOM announces marketing of iOM LoyaltyTrak in SL
iOM announced the marketing in Sri Lanka of iOM LoyaltyTrak, an
end-to-end customer relationship management (CRM) solution designed to
enable businesses to capture, maintain, manage and benefit from valuable
customer information.
The solution maintains a comprehensive customer database to allow for
detailed analysis of buying behaviour and patterns, and enables
retailers/service providers to customise marketing programmes and tools
accordingly to suit various targeted customer segments, including
rewards and redemption systems as well as user-definable membership
types and card types, which could be pre-assigned, system-generated or
simply be the customer's ID or phone number.
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Vice
President John Salmon
iOM Holdings Pte Ltd |
"The increased focus on customer loyalty among businesses in Asia
today has prompted us to create iOM LoyaltyTrak to help them easily
automate processes and leverage consumer insights to their advantage,"
said John Salmon, Vice President at iOM.
"The solution is designed to be easy-to-use with intuitive interfaces
that allow organizations to reap maximum benefits right from the start."
He went on to say "Having successfully implemented iOM LoyaltyTrak
for a number of customers in Singapore, we felt the time was right to
launch this product in Sri Lanka and the rest of the region."
World renowned brands such as Lacoste, Bebe, Nautica, Ted Baker,
Vince Camuto and golfing brands such Greg Norman, Mizuno and Wilson
currently use iOM LoyaltyTrak in Singapore.
iOM LoyaltyTrak also features a web-based self-service facility to
enable customers to update personal information and request for
promotional vouchers online.
iOM LoyaltyTrak was developed and is supported out of Sri Lanka from
its Development Centre in Colombo using Microsoft Technologies.
Lacoste and iOM LoyaltyTrak
Lacoste one of the largest and pioneering companies in the field of
fashion and lifestyle, has been devoted to the art of fashion through
its large collection of clothing and apparel for men, women and
children, creating a fusion of elegance and casualness.
With more than ten outlets located in prime shopping spots in
Singapore, Lacoste is well-positioned in the market and caters to a
wide-range of customers with a distinct taste for quality and style.
Membership challenge
Given Lacoste Singapore's large customer base, capturing and
maintaining a database of their customers can be a challenge, more so in
profiling each and every customer. iOM LoyaltyTrak enables Lacoste to
dissect their customer base into target groups and tailor their
marketing activities accordingly.
iOM LoyaltyTrak caters to data management, which not only supports
member maintenance, but also allows profiling and analysis. With iOM
LoyaltyTrak, Lacoste Singapore gains more visibility and control of
their customer relationship management programmes. Currently, Lacoste
Singapore maintains more than two thousand members and they enjoy the
convenience of classifying different customer profiles to focus on
certain interests such as hobbies for target marketing.
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