Sunquick grabs gold at SLIM Brand Excellence Awards

“Sri Lanka’s fruit juice category market leader, Sunquick” won the Gold at the International Brand of the Year at the SLIM Brand Excellence Awards 2012.

Expressing his satisfaction at the brand’s performance, C. W. Mackie PLC, Executive Director, Mangala Perera said, “Our excellent volume and value growth really indicate the market acceptance of the brand and the loyalty of the masses towards Sunquick brand.” Sunquick is distributed island-wide by Scan Products Division of C W Mackie PLC. Giving details of the brand’s acceptance in the marketplace, Jerome Jayasinghe, Assistant General Manager said that the excellent performance of the brand has resulted in securing a market share of 55% in the category.

Compared to the given base year 2009/10, Sunquick has gained 17% volume growth and 32% value growth. It has maintained the volume growth momentum during the past three years consecutively. Sunquick is a Danish based international brand and Sunquick Sri Lanka was recognized by the brand owners M/S CO-RO Food A/S Denmark for its excellent performance in sales and marketing for the year 2011 and rewarded with best CO-RO Country Award in 2011.

Sunquick is available in more than 100 countries globally. Scan Products division of C. W. Mackie PLC in Sri Lanka is the local partner for bottling, distribution and marketing Sunquick under the original Danish recipe for the last 33 years.

The brand gives Scan consumers the opportunity to have high quality world renowned natural fruit drinks to taste and it is an ideal product to share with their loved ones. Sunquick is a reliable and trustworthy brand which always gives opportunity to consumers to experience the same great refreshing taste and the same uniform original recipe with high level of quality contains no artificial sweetness, colours or flavourings. Since it is a concentrated product with recommended 1 + 9 dilution ratio, it is economical and gives value for money. Further, it is a family drink and provides real natural taste of fruits for the whole family. C. W. Mackie PLC is a diversified group of companies with a presence of more than 100 years in the country and is a listed company in the Colombo Stock Exchange.