Bread Talk, Pyxle taking to Social Media
Bread Talk Sri Lanka has been creating waves in the local Facebook
and Twitter Communities, through the initiation of a social media
campaign that had made an immense impact in familiarizing BreadTalk's
brand name amongst its consumers in Sri Lanka.
The success of the campaign has revealed in the Bread-Talk Facebook
page www.facebook.com/breadtalksrilanka, which showcases an expansion of
the fan base to over 25,000 followers within a period of five months of
the campaign's launch. The social media campaign included the
development of customized Facebook applications, Special give-out
campaigns, Gift-voucher promotions and other interactive Facebook
engagements which had delivered remarkable results.
“The strategy followed in building the offline and online media
interaction has been via the on-going marketing communications campaign
for BreadTalk in Sri Lanka. This had been translated very successfully
in to the Social Media campaign by Pyxle. When considering the target
group for this campaign, it had been important to create a social media
mechanism which truly portrayed the style, quality and variety of the
BreadTalk food range. The uniqueness and novelty of the campaigns and
also the innovative mechanism used in building these social media
platforms, have undoubtedly enhanced customer knowledge of the products,
thus assisting in our growth,” said Yatilla Wijemane, Managing Director
of BreadTalk Sri Lanka.
BreadTalk had brought the best of global cuisine to Sri Lanka. We
believe and strive for, offering the freshest products and ingredients
to our customers.
The social media channels have been used very effectively to convey
this culture and service levels.
For example, customers and followers of BreadTalk Facebook page has
the ability to raise questions, request help, provide feedbacks on
products as well as post comments to the company. “This definitely lifts
our service offering,” added Yatila.
Pyxle devised the social media strategy by working closely with the
marketing team at Bread Talk. The final strategy included a number of
current and upcoming Facebook applications, promotions and even a Rapid
Information Dissemination (RID) service; which enables Facebook fans to
expect an on-time response from Bread Talk under an hour.
Oshada Senanayake, Director Pyxle said, “We have been very fortunate
in working closely with the team at BreadTalk. The ideas and concepts
that were implemented on this Social Media campaign, were astounding in
the results and engagements generated. I personally believe that a
committed social media engagement, such as this, brings the customers
much closer to the brand. Pyxle would continue to build on top of this
rapid success and provide enhanced social media products and e-marketing
strategies to further enhance the BreadTalk brand and services in Sri
Lanka.”
Established in 2003, Pyxle is a regional leader in internet and web
based application development. The company focuses on providing its
clients the opportunity to harness the true power and potential of the
internet. |