CEAT adds more car sizes to radial range -Milaze
CEAT Kelani Holdings has announced the launch of two more sizes of
radial tyres under its new 'Milaze' range for cars, widening choice for
users of Sri Lanka's best-selling radial tyre brand.
The two new sizes, 185/70 R 13 and 165/70 R 14, fit popular cars such
as the Nissan FB - 14, Honda City (2001), Corolla AE 90 and similar
models, Mitsubishi Lancer CK 2, Suzuki Swift, Toyota Vitz, Nissan March
(Beetle) and Toyota Belta, the company said.
The addition of these CEAT Milaze radials to the company's radial
tyre portfolio increases the number of sizes offered by the brand in the
car tyre segment to ten.
"The Milaze range has been an instant hit in the market, encouraging
us to offer a wider choice of sizes to match the cars on the roads in
Sri Lanka," said Ravi Dadlani, Vice President Sales & Marketing at CEAT
Kelani Holdings. "More sizes are on the way to ensure we have a complete
portfolio of superior quality radials in the market."
Raman Rajagopalan, Vice President Commercial & Business Development
at CEAT Kelani said: "The CEAT Milaze tyre has been developed to
international design, construction and standards. This will facilitate
penetrating the export markets in 14 countries, helping to augment the
company's export earnings."
The CEAT Milaze range of radials launched earlier this year,
represents improved performance features including a stylish tread
pattern and improved compounds that offer greater riding comfort and
longer tyre life.
CEAT's radial tyre segment grew 50 per cent over the last three
years, maintaining the brand's position as the number one car tyre in
Sri Lanka.
CEAT Kelani Holdings also produces a range of radial tyres in popular
sizes for vans.A National Business Excellence Award winner in 2010 and
2011, CEAT - Kelani Associated Holdings is an Indo-Sri Lanka joint
venture between the RPG Group of India and Kelani Tyre - Sri Lanka.
The company operates three manufacturing units manufacturing truck,
light truck, radial, motorcycle, three-wheeler and agricultural tyres
and employs a workforce of 900 people.
Besides its dominance in the radial tyre segment, CEAT's market
shares in the Truck & Light Truck, Three-wheeler and motorcycle tyre
segments stand at 58 per cent, 40 per cent and 15 per cent respectively,
making it the single highest selling brand in Sri Lanka in these
categories. |