Micromax ties up with Metropolitan Telecom
Micromax Informatics Ltd (Micromax), India's leading handset
manufacturer announced the appointment of Metropolitan Telecom Services
as its sole agent in Sri Lanka. Through this exclusive partnership,
Micromax hopes to aggressively expand its activities and presence in the
Country.
|
Sanjeev Ariaratnam, Micromax and
Roshan Tissera, Metropolitan Telecom Services with
agreement. |
Micromax has over fifty handsets in its portfolio from basic phones
to 3G technology handsets with android operating systems. Innovative
products have been a strong growth driver in India and the company plans
to bring the same innovation and quality products to cater to the
advanced telecommunication needs of the Sri Lankan consumer, with
particular focus on the youth segment. Sanjeev Ariaratnam, Sri Lanka's
Country Manager for Micromax, was upbeat on the partnership. "We are
delighted to have Metropolitan Telecom as our sole agent and look
forwards to collaborating closely with them in creating a whole new
telecom experience to our Sri Lankan consumers".
"With a great portfolio, strong branding, marketing actions and a
great distributing partner, we hope to create a strong brand recall
amongst the consumers. We will make available smart phones, Androids,
music oriented phones and many other products that focus on innovation
and design and plan to take on the local market with an aggressive
marketing strategy."
"Metropolitan Telecom's experience in mobile handset distribution and
their excellent after sales service is a key strength which will help
Micromax's growth trajectory" he added. Chief Executive of Metropolitan
Telecom, Roshan Tissera commenting on the partnership said "We are
excited to have on board a vibrant brand such as Micromax and look
forwards to making the brand strong throughout Sri Lanka while playing a
vital role in making available telecommunications devices and needs to
all Sri Lankans."
Micromax plans to attain a strong position and overall enhance brand
visibility in the Country. A wide variety of phones from full-feature
mass market devices to gaming specific and social messenger phones, in
keeping with its brand essence of "Nothing Like Anything" will be
available through a streamlined and effective distributor network.
Micromax, is the largest Indian mobile handset company and the 12th
largest handset manufacturer in the World (According to Global Handset
Vendor Market share report from Strategy Analytics).
|