ICT
TECHZONE plans to meet market trends
Commending the highest sale of Intel products in the market and
offering a large range of top global bands in laptops for mobile
computing, Techzone is now set to expand further in the market prepping
itself by aligning products to suit the future trends in the industry.
Techzone CEO Mohomed Naushad outlining the company's plan for the
future noted that a series of retail stores are set to be opened in all
parts of the country displaying its entire line of computer products,
software and peripherals. "Our target is to go to the customer without
waiting for the customers to come to us," Naushad said. By operating
their own stores and building them in desirable high traffic locations,
the Company will be also be able to better control the customer retail
experience and attract new customers. "The stores will be designed to
simplify and enhance the presentation and marketing of personal
computing products."
Techzone as at now is home to a number of global brands that includes
Asus, Acer, Dell, HP, Lenovo, Sony and Toshiba with configurations
ranging from entry-level units to hardcore 'extreme' gamer
configurations designed to provide the highest performance and
satisfaction.
Techzone CEO Mohomed Naushad |
Techzone also offers a wide selection of desktop PCs, computer
peripherals and software solutions to meet diverse client requirements
that include processors, motherboards, RAMS, Hard Disks, etc.
The company also has a number of corporate IT solutions and services,
with a selection of customized servers and networking configurations
under their belt. "We offer operating systems, Leading Anti-virus brands
such as Norton, ESET and Kaspersky while being an authorized agent for
GSkill, EVGA, Inwin and Razor products and a reseller for prestigious
brands such as Intel, Epson, Toshiba, Dell, Acer and Asus. Although all
of these are the original brands, Techzone has been able to offer each
of these brands at highly competitive prices . In fact I can confidently
say that we offer the best prices in the market at present," Naushad
said.
He said the main gap were in the area of after sales service. The
technology industry is one of the industries were customer satisfaction
is not based just on the product alone , but on the after sales service
as well. Consumers who buy technology products normally do not have
expert knowledge to solve any problems that might arise or any after
purchase issues that would need to be resolved. It is an important
strategy for a company in this industry not only to have a product that
work, but after sales services that are top quality.
Speaking on the unique selling points Techzone has to overcome this
issue , He said that the company's success lies in the fact that it
offers excellent after sales services and 24x7 technical support. With a
sales and service team comprising of experienced and dedicated
technocrats, Techzone is always geared to offer best customer
satisfaction. "We understand that computer systems have problems. Hence,
we are offering 24X7 technical supports to our customers, with our
trained technical experts. We also provide timely, effective and onsite
technical support to all customers. This include system
trouble-shooting, hardware replacement, software upgrades and system
maintenance. All this is done in the shortest time frame."
Another key USP the company has is the availability of a range of top
brands under one roof. "We are basically a One-Stop-Shop for our
customers. Be it a Laptop, Desktop Computer, server, operating systems,
antivirus, computer peripherals and accessories, gaming products, all of
these are at hand immediately when you visit our outlets. This is a
definite area where we have an edge over our competitors in the market."
Naushad said that smartphones are the in things now and more so in
the future. He also noted that as processor manufacturers continue
developing smaller, less power hungry and increasingly powerful
products, the traditional desktop computer edges nearer and nearer to
the back door.
"With tablets from the likes of Samsung, Dell, iPad we have been
given almost complete desktop functionality in the palm of our hand. The
successors to these devices will be empowered by multi-core processors,
advanced graphic processing units and more RAM and ROM enabling users to
carry out every task they want on their hand-held device." This would
also 'de-centralise' the workplace in ways not seen since the
introduction of the World Wide Web.
Yet another trend imminent is gaming, he said. With the fastest
growing platform for video games today being is the PC, gaming products
are now officially the fastest selling customer device. "We at Techzone
currently engage in marketing a range of products in gaming and will be
geared to meet future trends in the market in this sphere successfully,
he added. |