Prima Proud to be Exclusive Food Partner for SLPL 2012

Prima Group SL announced today that they are joining as the Exclusive Food Partner for the inaugural edition of SLPL.

SLPL 2012, featuring the best cricketing talent from Sri Lanka as well as a line-up of top International Cricketers is the first of a prestigious domestic cricket Twenty20 tournament aimed to be held annually in Sri Lanka. While boosting the stature of local cricketers via enhanced opportunities, SLPL is also considered to be a high profile, potentially successful business venture for its stakeholders.

Joining this endeavor with an exclusive food partnership Prima once again strengthens their support towards Sri Lanka’s favorite sport.

Commenting on this partnership, Tan Beng Chuan (Group General Manager (Prima Group SL) stated “We are proud to be part of the inaugural SLPL 2012. At Prima, we understand the importance of Cricket to Sri Lanka as a nation and it is with pride we pledge our support to this beautiful game.

Shun Tien Shing, General Manager Ceylon Agro Industries (Prima Group SL) said “It is our great pleasure and honor to join SLPL 2012, as we recognize this tournament as a wonderful opportunity to encourage Sri Lankan cricketers to perform and elevate Sri Lanka as a Cricketing Nation.

Adding to this, Sajith Gunaratne, Senior Business Manager and Senior Marketing Manager stated Prima will highlight four power brands at SLPL 2012 in providing convenient snacking and meal options for cricket fans. All Prima products are Halal certified and of highest quality standards. Prima Kottumee, the popular youth brand which is synonymous with Sri Lankan cricket fun will add extra spice to the event while Prima Treats will provide sizzling snacks.