Samaposha launches 4GB - a nutritious bar for those on the move
Samaposha, the flagship cereal brand of Plenty Foods (Pvt) Ltd, a
subsidiary of Ceylon Biscuits Limited (CBL) launched 4GB, a ready to eat
grain bar as the latest addition to its range of nutritious products.
Dinesh Chandimal a promising young Sri Lankan cricketer, has come on
board as the brand ambassador.
The nutritious bar, made up of four main grains; rice, corn, green
gram and soya is a perfect ‘quick bite’ that fits the busy lifestyles of
today's dynamic young adults.
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Some of the products |
An energizing snack to have in-between meals, this product is ideal
for today's adolescents; challenged with studies, sports and various
extra-curricular activities. Rice and corn consist of carbohydrate, an
essential nutrient for the human body that provides energy. Green gram
and Soya on the other hand provide protein, which is necessary for the
building and repairing of the body's tissues.
Enriched with vitamins and minerals, 4GB comes in three variants;
Nutra, Raisin and Choxy. Nutra consists of nutritious Samaposha bubbles
soaked in syrup and is easy to consume while ‘Raisin’ consists of soft
mouth-watering raisins inserted into an extended ‘Nutra’ bar for those
who want more and ‘Choxy’ is an extended ‘Nutra’ bar with sumptuous
crust of chocolate on top.
All products are packed in laminated wrapper preventing any loss of
taste and aroma of the product.
“I have always been a fan of nutritious product Samaposha, and 4GB
perfectly suits my busy lifestyle, says Dinesh Chandimal, brand
ambassador for 4GB.
“It is a most convenient snack to take along when I travel abroad
with my team and satisfies my constant need for nutrition and healthy
living as a Cricketer.
As my life is full of expectations and ambition, 4GB really helps me
to ‘ be more and do more’', Chandimal said.
Samaposha, by Plenty Foods (Pvt) Ltd, is a brand renowned for its
portfolio of nutritious products and continuously advocates nutrition
and vitality among young children and the youth.
Plenty Foods (Pvt) Ltd, manufactures 4GB using only locally grown
grains and pulses such as green gram, soya, rice and corn sourced
directly from the 8,000 plus farmer who are registered with the
Company's backward integration program. |
