Bread Talk to open second outlet
Sri Lanka's premiere boutique bakery, BreadTalk following the immense
success of the first outlet in Lipton Circus, BreadTalk now has plans
for a second outlet that will open shortly.
Speaking on the immense growth in brand perception Yatila Wijemanne,
Managing Director, BreadTalk said "The foremost reason BreadTalk has
been so successful is that we know what the Sri Lankan consumer wants;
we believe in providing fresh, high quality products that are absolute
value for money. We are currently working towards opening another outlet
that will make BreadTalk more easily accessible to our valued
customers".
Operating as a part of FoodBuzz, the BreadTalk outlet launched at
Lipton Circus in April marks the culmination of a vision over a decade
in the making.
The brainchild of Muzzaffar Ali Yaseen, Chairman of FoodBuzz, who
first envisioned bringing BreadTalk to Sri Lanka after sampling the
products available in an outlet in Singapore, has now grown into a true
Sri Lankan phenomenon.
"We first contacted BreadTalk Singapore in 2001, but they were
unwilling to consider Sri Lanka - at that point - due to the volatile
political and economic state," Wijemanne explained. "However, having
seen how quickly Sri Lanka stabilized and developed post war, our
requests were finally met and BreadTalk in Sri Lanka became a reality.
With the massive success of the launch of our first outlet, the
franchise in Singapore is more supportive than ever of opening more
outlets in Sri Lanka".
With an initial investment of approximately Rs.400million, the Sri
Lankan arm of what is arguably one of the most loved brands across Asia
focused on developing a state of the art central kitchen with modern
technological integration, improving the companies logistical
efficiencies and distribution network as well as training and human
capital development. However a major focus of the company has been the
development of the Lipton Circus Outlet and exploration of other
potential outlets.
Founded in Singapore in 2000, BreadTalk is a boutique bakery chain
that has revolutionized the bread business throughout Asia. |