Spells out int'l, local expansion plans:

Perera and Sons hosts first press confab

Shirajiv SIRIMANE

Perera and Sons Limited, had created company history by hosting the first ever press conferences since its inception 110 years ago at their new premises in Duplications Road, Colombo 3, to announce their future plans.

The family owned company, spelled out plans to expand their portfolio to the North and East. "We are also looking to expanding our company to the Maldives and have being trying to enter the Indian market for the past three years," Gihan Perera, Managing Direcor, Perera and Sons said. He said that they were in to India.

He said that the company had invested Rs. 50 million to open the five storied Bars Cafe at Duplication Road and they were hoping to reinvest around Rs. 50 million this year for expansions.

"We have already bought the land in two new locations for expansions,he said.

Perera who hails from the third generation, said that the company ownership had been among the family members and a few friends and said that they had no intention of obtaining a listing.

He said that Perera & Sons strived to maintain the high levels of quality that have been and still were famous for. While state of the art production equipment and ultra modern facilities have enabled us to maintain a competitive edge and high standards of quality and also enabled us to provide customers the best value for their money. Most of all, this technology has helped us manufacture optimum quality foods that carries 100 years of consumer trust and bakery experience within them. "We have opened 4 new branches in Dambulla, Minneriya, Matara and Bentota, recently to provide a better service and coverage," he added.