EGB Indian exports to grow 100%

Sri Lanka's Elephant House Ginger Beer (EGB) is again being exported to India following a re-design of the beverage's label to meet that country's new 'green dot' vegetarian symbol governing food and drinks entering its markets. EGB has been available in India since 2000, while also being sold in over 26 other international markets including Europe and USA.

Based on order backlogs as well as heightened interest in EGB at local events such as the recently-concluded Pro Food Pro Pack 2012, where multiple import inquiries were received about it from Indian companies, company officials anticipate a 100% increase in EGB exports to India over the next few months.

Held for the 11th year, Pro Food Pro Pack is a domestic exhibition showcasing the Sri Lankan food chain. The event was held at Colombo's BMICH. In addition, as the Gold Sponsor of Pro Food Pro Pack 2012, with the largest and most visited booth, EGB soft drinks were sampled by almost all of the approximately 26,000 visitors to this event.

First formulated by Elephant House in 1896, EGB is a local beverage which has gained high local consumer awareness due to its distinctive natural ginger taste and its "No EGB, No Food" tagline.