Softlogic Stockbrokers to trail blaze Capital Markets
Softlogic formally announces the launch of Softlogic Stockbrokers Pvt
Ltd, thereby adding stock broking to its impressive portfolio of
financial services. Formerly known as Arrenga Capital(Pvt) Ltd, the
company was acquired by Softlogic Capital PLC, the holding company for
the Financial Services Sector of the Group, in April 2012.
Having come into existence in May 2011, the company has already
carved out an impressive market share within a short period of time.
Softlogic Capital's portfolio of financial services now comprises of
Softlogic Finance PLC, a Licensed Finance Company (LFC) licensed by the
Central Bank of Sri Lanka; Asian Alliance Insurance Co PLC, a composite
insurer licensed for both Life and General insurance by the Insurance
Board of Sri Lanka; and Softlogic Stockbrokers Pvt Ltd, a stock broking
company licensed and operating on the Colombo Stock Exchange. Together
with the newly formed Asset Management Unit licensed by the SEC, this
comprehensive financial services portfolio has primed the Sector for
strident growth, leveraging on its fast increasing customer base
acquired from diverse Sectors of the overall Group.
Softlogic Stockbrokers will seek to offer comprehensive financial
solutions to its Institutional and Retail clients that will include top
notch research and advisory services and combine with the Sector to
provide a multitude of products that will enable clients to address
their investment, funding and risk management requirements - all
delivered through superior relationship management.
Currently, Sri Lanka's stock broking fraternity counts 29 players and
Softlogic Stockbrokers acknowledges the need to differentiate its
offering based on service and sound financial credentials. Ashok
Pathirage, Chairman, Softlogic Holdings, commented: "The Softlogic group
has a diverse portfolio of financial services and with the setting up of
Softlogic Stockbrokers, we have fulfilled the need for a stock broking
arm as well. As a relatively young company, I am confident that
Sotflogic Stockbrokers will be inducted into the Softlogic philosophy of
ethical functioning and prove to be one of the front runners in the
market in the near future. We believe that the real boom in the
country's capital markets is yet to come and we are fully confident that
Softlogic Stockbrokers is poised to take full advantage of this growth
for the benefit of its customers."
Dihan Dedigama, CEO of Softlogic Stock Brokers, said: "Softlogic
Stockbrokers is strategically positioned to leverage on group synergies
due to its strong backing by the sound credentials of Softlogic
Holdings. The parent group is a highly diversified one with interests in
the financial services, insurance and health care sectors. We are
confident that these group synergies will help us to grow our market
share considerablywhilst enhancing our brand equity in the financial
landscape. The company houses a wealth of expertise in our experienced
team of stock brokers who are suitably backed by a skilled research
team. This combination, offers investors cutting edge advice on the
country's capital markets. Our goal is to become one of the leading
players in the stock broking arena and our personalized approach and
prudent financial counsel will help us translate this ambitious vision
into reality." |