NDB wins prestigious accolade

The UK based World Finance magazine rated NDB as the ‘Best Commercial Bank’ in Sri Lanka. World Finance is a highly acclaimed international business journal that is renowned globally for its accuracy, credibility and wide readership. The prestigious accolade was awarded in recognition of the bank’s commitment to continued excellence and superior service to its customers. The award appraises excellence achieved by banks against several criteria, which include; overall performance, financial ratios, variety and clarity of products and services, corporate governance, alternative financial products offering, parallel market interaction and competitive strategy.

Chief Executive Officer NDB, Russell de Mel receiving the award from Eleni Chalkidouo of World Finance at the London Stock Exchange.

The prestigious World Finance award endorses NDB’s unprecedented growth and expertise in the commercial banking arena locally. Building on its founding principle of development banking, NDB has excelled in its commercial banking operation to grow into a fully fledged banking conglomerate that offers a universal banking experience to its clientele. The unique universal banking proposition of the NDB Group differentiates the bank from other financial institutions. NDB Group offers a comprehensive range of financial solutions from project financing, SME financing and retail banking services to stockbroking, wealth management, investment banking and even insurance solutions.

The synergy between the bank and Group constituents strengthens NDB’s service proposition to surpass the norm of conventional banking services. NDB has overhauled some of the giants in the industry by taking the initiative to introduce many innovative products and concepts to the Sri Lankan consumers. NDB was the first commercial bank to introduce leasing and hire purchase facilities with no restrictions and barriers.

Also, NDB’s unique savings concept themed “Ithuru Karana Maga” took the banking industry by storm with its nationwide education campaign. NDB Raththaran Savings was another first in the industry which gave the customers a distinctive advantage of reserving gold for the future. With its project finance arm, the bank has funded many large development projects in the country, while SME financing continuously supports and empowers the entrepreneurs of the nation.

Commenting on the award, Chief Executive Officer of NDB Group, Russell De Mel said “We operate in a highly competitive market, which is a reflection of the sophistication of our customers today. With many banks competing in the market, present day customers are demanding for innovative, customized solutions that cater to a diverse range of individual needs.

This award demonstrates that we have the right strategy; supported by a performance driven culture, an innovative range of products as well as people with the right attitude to deliver consistent and sustainable value to our customers and other stakeholders.”