Castrol Liquid engineers Ezy Racing
Partners as official lubricant partner of the leading
racing team:
EZY Racing, Sri Lanka’s foremost Motor Racing Team who have become a
dominant force in the Sri Lankan motor racing arena, announced their
latest alliance, with international lubricant specialists, Castrol
recently.
“Castrol is a brand synonymous with premium quality, high performance
and leading edge technology.
Therefore, I am delighted that Castrol, has joined hands with EZY
Racing as the official Lubricant Partner of the team. Having Castrol on
board adds to our credentials as a team that’s got great backing and the
means to handle the business of Motor Racing” said MD/CEO and Team
Principal of the EZY Motor Racing Corporation, Shafraz Hamzadeen.
Castrol marketed by AMW, the sole distributor, partnered with Sri
Lanka’s premier motor racing team EZY Racing, primarily due to the
professional approach that they have brought to the sport, which has in
turn enabled them to deliver high impact performances.
EZY Racing, which is the motor racing brand of the EZY Motor Racing
Corporation, was incorporated in 2010 as Sri Lanka’s first ever
dedicated motor racing company. Over the last 3 years they have designed
a successful business model in managing a professional motor racing team
through ground breaking partnerships hitherto unknown in the local Motor
Racing arena.
“When we launched EZY Racing three years back, there was a lot of
skepticism of our vision of being a dedicated motor racing company. Over
the last three seasons we have been successful in proving that motor
racing can be driven as a successful business venture.
This has primarily been due to the fact that we have had the
strengths and resources to invest in the brand EZY Racing which in turn
has attracted quality drivers, world class partners and an exceptional
team that has driven results. This partnership with Castrol serves to
further strengthen that belief,” said Hamzadeen.
Castrol, the internationally renowned brand of lubricants was founded
in 1909 by Charles Wakefield. Since then, the company has established
foundations for a specialist Lubricants Company committed to premium
quality, high performance and leading edge technology.
Castrol’s affiliation with sport is nothing new to the Castrol Brand.
“Castrol has partnered with many teams in the professional motorsport
arena such as Formula 1 and MotoGP and non-motor-driven sports such as
Soccer and Cricket. “We have made strategic corporate plans to partner
sports in the long term. As sponsors it is important that we look at the
sustainable development of the sport and the only way this could be done
is to increase its following, thus making the sport more attractive and
closer to its fans,” said Director BTL & Strategic Development , AMW,
Sivaji De Zoysa.
The affiliation between EZY Racing and Castrol complements these
objectives of Castrol, as EZY Racing with their ‘dream team’ of drivers
who have given EZY Racing strong results in the 2012 season, have
successfully developed a very strong follower base who passionately back
the black and red team.
Castrol offers a cutting edge technology product – Castrol EDGE Sport
10W-60 which is a highly respected and racing proven synthetic formula
for the premier motor racing team, EZY Racing.
EZY Racing who created history in motor sports when they announced
the first ever affiliation of a clothing partner [Crocodile, with the co
branded merchandise being sold through the retail stores of Crocodile]
in Sri Lankan motor racing , have gone on to become an attractive and
desirable brand to be affiliated with. This newest partnership with
Castrol further underlines the team’s credentials.
Commenting on the values of his race team, Hamzadeen further went on
to say “at EZY Racing, partnerships mean much more than putting a
sticker and running around a racing circuit.
We believe in being true ambassadors for the brands that partner with
us. So over and above the obvious awareness our partners get in
partnering with EZY Racing, we also have a dedicated business division
that would actively engage with Castrol in making our partnership more
meaningful ”.
In the last 3 years, EZY Racing has successfully developed a brand
that has attracted a very strong following.
The fact that EZY Racing even has it’s own line of clothing which is
bought by a strong base of passionate fans is a true testimony to this.
“Our ability to develop this attraction and following for EZY Racing is
the greatest value we provide our sponsor partners, as they know that
they are guaranteed of visibility and brand awareness when they partner
with us. This is the primary reason Castrol, who are a dominant player
in the field of lubricants chose EZY Racing to partner with.” said
Hamzadeen
EZY Racing, who currently have a very strong following of 17,000
dedicated fans on their Facebook fan page (www.fb.com/ezyracing), have
evolved to become a force to reckon with in local motor racing circuits,
while the international tracks will soon be their racing ground in the
not too distant future.
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