Two Burnetters to represent the YLTC
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The Cannes Sri Lanka Young Lions TV
Winners,Rameez
Fazal and Danushka Kathriarachchi |
Chief Operating Officer Leo Burnett,Chrishani Kotalawela, Rameez
Fazal, Danushka Kathriarachchi and Managing Director Leo
Burnett, Ranil de Silva
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Rameez Fazal and Danushka Kathriarachchi of Leo Burnett Solutions
Inc. (LBSI) the Sri Lankan office of the internationally acclaimed
advertising agency network Leo Burnett Worldwide will represent Sri
Lanka in Cannes at the Young Lions TV Category (YLTC) at the 59th Cannes
Lions International Festival of Creativity in France.
Speaking of their winning of in the category for Young Lions TV,
Fazal said, "I am thrilled to be part of the winning team, this is the
second time I have participated in the local Young Lions Competition and
I am looking forward to the experience that I would gain by being part
of the Sri Lankan team that will be participating. I think the highlight
for me has to be the speakers this year, ex-President of the United
States of America Bill Clinton and the British film director,Ridley
Scott."
Reiterating their win in the Young Lions Competition in the TV
category Kathriarachchi stated that the recognition of their TVC got
from the local judging panel was overwhelming.
"Our objective was to think out of the box and come up with a
creative concept that would highlight the brand Clean and Clear. I feel
our concept was both engaging and humorous. I look forward to meet like
minded Young Lions from across the globe to exchange ideas and to learn
different methods of engaging the consumer with innovative creative
concepts,"he added.
Managing Director Leo Burnett Solutions Inc., Ranil de Silva speaking
on the teams win said, "At Leo Burnett we believe in harnessing creative
talent. It is very important to us. That is why we encouraged seven
teams to participate in this year's Young Lions Competition. I was
personally thrilled with the placing all the young Burnetters received
at this year's local competition, I was especially proud of the work
done by Kathriarachchi and Fazal in the TV category and hope they will
do Sri Lanka proud by bring home some metal at this year's Young Lions
Competition."
The Sri Lankan Young Lions will compete against teams from around the
world in France this month at the Cannes Festival which will have
appearances by former US president, Bill Clinton and the chief executive
officer (CEO) of social media website Twitter, Dick Costolo amongst a
host of special guests. The Young Lions Competition presents a unique
programme which is tailored to the needs of its carefully selected young
marketing communications professionals. The hand-picked individuals have
exclusive access to personalised sessions and tutorials from top
industry figures. In addition, they will also participate in the Cannes
Festival seminar programmes, workshops and evening networking events.
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