Sri Lanka showcased at 5000 + biz in Los Angeles

The Los Angeles investment and biz community received a rare sprinkle of free Pure Ceylon Tea and cinnamon recently. The free Sri Lankan gifts were part of promotional efforts at the Annual World Trade Week in LA. “This was one of the largest events and the most extensive and unique programme of its kind in the USA” said Sidath Kumar, Consul/Minister (Commercial) of the Consulate General of Sri Lanka in Los Angeles who represented Sri Lanka at the 86th Trade Week organized by the Los Angeles Area Chamber of Commerce at the Omni Los Angeles Hotel.

“The objective of the World Trade Week was to educate the public on positive aspects of international trade on the local and national economy through trade, investment, tourism and educational programmes and events. We managed to showcase Sri Lankan products to more than 5000 US and international businesses” Sidat Kumar added.

The LA Area Chamber of Commerce also organized a kick-off breakfast for the participants.

About 500 prominent business executives, US government and civic leaders and members of the diplomatic corps participated at this significant event which received extensive media coverage. Further, this event prominently featured in electronic promotions to a network of more than 5,000 local and international trade related businesses and also to the Chamber’s membership, consisting of 1,600 companies and 8,000 business contacts in the Los Angeles area.

Sidath Kumar said that the Consulate General of Sri Lanka in LA took an initiative to promote Sri Lanka’s export products, tourism and investment at this World Trade Week event.

DVDs on Sri Lanka tourism, trade directory, doing business in Sri Lanka and investment opportunities in Sri Lanka, and promotional brochures on Sri Lankan export items, tourism, tour packages and investment were displayed and distributed among the prospective businessmen/investors. Samples of Pure Ceylon Tea and cinnamon were also distributed. “More importantly the interested parties were briefed on business, investment and joint venture opportunities in Sri Lanka, and projected Sri Lanka as an attractive tourist destination after establishing peace since May 2009” he said.

Many trade, investment and tourism promotional organizations, US service organizations, airlines and consulates of some other counties too promoted their products and services at this event.