Singer partners Artmatrix
Singer partners Artmatrix to provide state-of-the-art office
furniture solutions to Sri Lankan corporate
Artmatrix Technology, a Malaysia-based solution provider for the
design, manufacture and supply of ergonomic seating, and open plan
system office furniture, entered into an agreement with Singer Sri
Lanka.
Speaking on the occasion, Francis LAU - Vice President Sales,
Artmatrix Technology said, “Since our incorporation in 2005, Artmatrix
has experienced steady growth thanks to strong demand both in malaysia
and globally. Buoyed by this success, we opened our first overseas
branch in Dubai in 2007 and subsequently opened showrooms in India,
Singapore, Jakarta, Oman and Mauritius. Singer Sri Lanka's reputation
for providing retail excellence is well-known.
We are therefore very confident that our world-class office furniture
products will be embraced by the Sri Lankan market.” He said that one
reason for them to enter Sri Lanka's high standard of living.
Nasser Majeed - Marketing Director, Singer Sri Lanka said, “Singer
Sri Lanka has a well-earned reputation for multi-brand retail
excellence. Our wide branch network of Singer Plus, Singer Homes and
Singer Mega retail channels has allowed us to introduce world-class
products to the Sri Lankan consumer.”
He said that the Urban Development Authority (UDA) is making the city
beautiful and Artmatrix would contribute to make the office space
ambience more beautiful.
Artmatrix Technology's product range includes seating and workstation
solutions for the modern corporate. The company was recently certified
with ISO 9001: 2008 and ISO 14001: 2004 and serves as a testament to a
product development cycle that embraces continuous improvement at every
step. In addition, Artmatrix was the first Malaysian office furniture
manufacturer to be awarded the Environmental Choice Australia (ECA) eco
label, assessed and verified by Good Environmental Choice Australia (GECA).
“These products embody Singer Sri Lanka's brand promise of trusted
excellence. In addition to its ISO certifications, Artmatrix products
have also earned accreditations from the American National Standards
Institute (ANSI) and the Business and Institutional Furniture
Manufacturer's Association (BIFMA),” Majeed continued.
With this tie up Singer also plans to utilise its furniture factory
facility based in Piliyandala to turn out some of the product range
under license from Artmatrix.
(SS) |