Germany urges investment from Brazil
GERMANY: A top visiting German trade official appealed to Brazilian
companies Thursday to invest in Europe's largest economy, particularly
in the former East Germany.
“The purpose of our visit is to invite companies and entrepreneurs
from Brazil to Germany,” the head of Germany's GTAI trade and investment
agency Jurgen Friedrich told AFP.
“Now with more and more companies in Brazil facing challenges from
competition in their domestic market and abroad, it is time for them to
partner with German companies or tap German R&D (research and
development) that would help them stay or become competitive.”
Pointing to German firms' “tremendous interest” in investing in
Brazil, Friedrich said “we believe Brazilian firms need to expand and
invest in other markets and Europe, despite the eurozone crisis, is one
of the most important markets.” Friedrich, who is on a two-day visit to
Sao Paulo after a stop in Rio, said Brazilian companies should follow
the lead of their Chinese counterparts, which have already set up
operations in Germany.
He highlighted good opportunities for Brazilians to invest in
renewable energy, agro-business, biochemical engineering, services and
consumer goods. “Let's take renewable energy: we have a very strong
market in Germany, one of the largest for wind energy.
We see interest from Asia and the United States in areas where we
have some fluctuations in the energy grid,” Friedrich said.
“There is still room for others to add new components.” He said
German business was generally very bullish on resource-rich Brazil, now
the world's sixth largest economy.
“It's the size of the economy, the growth and the fact that more and
more companies are on the verge of international outreach,” he added.
Friedrich's team, which was hosted by the Brazil-Germany Chamber of
Commerce, attended a seminar to promote eastern Germany's business
opportunities. AFP |