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CEAT Racing Team to storm the track on CEAT radials

The performance credentials of CEAT radial tyres are to be tested in the most gruelling conditions -- the race track -- by four of the country's leading competition drivers.

The tyre maker said that Nishan Wasalathanthri, W. A. G. Rangana, Kamil Hussein and Lt. Colonel Duminda Jayasinghe have been selected as the founder members of the CEAT Racing Team that will compete at gravel and tarmac racing events to be conducted in Sri Lanka in 2012.

They will use CEAT radials exclusively at all tarmac events that they race in, and their cars will be in the distinctive CEAT livery, the company said. CEAT has also signed up top motorcycle racer Gayan Sandaruwan as the fifth member of the CEAT racing team, which hopes to register to be in contention for the 2013 team championship of the Sri Lanka Association of Racing Drivers and Riders (SLARDAR). "CEAT has been closely associated with motor sports in Sri Lanka for several years as a sponsor, and the formation of the CEAT Racing Team represents an exciting new phase in our involvement," said Ravi Dadlani, Vice President Sales and Marketing at CEAT Kelani Holdings. "Besides the implicit endorsement of confidence in our tyres by four experienced racing drivers, it also provides an opportunity for CEAT to demonstrate the capabilities of its radials in no uncertain terms."

CEAT's support to motor racing in Sri Lanka has also resulted in an increase in entries for two race categories, the Ford Laser/Mazda 1300cc and 1500cc racing events at four tarmac meets, three hill climbs and three road races, Dadlani disclosed. These events have been designated as 'one-make' races by Sri Lanka Automobile Sports (SLAS) following CEAT's offer to provide free tyres to drivers who register to compete in a minimum of five races during the year.

Already, 17 drivers have registered and availed themselves of this offer, and will drive on CEAT radials in the 10 race meets covered by the agreement between CEAT Kelani and SLAS -- the Radella Hill Climb, Mahagasthota Hill Climb, Eliyakanda Hill Climb, Kandy Night Race, Colombo Night Race, Nuwara Eliya Road Race, Rotherham Katukurunda and three tarmac racing events on the Pannala race track.

Sritrims unveils Fashion Belt Collection for 2012 in China

Sritrims (Far East) Ltd., is a fully-owned Sri Lankan company operating in the Far East for the past fifteen years with a brand image of offering quality products in the fashion industry, unveiled their newest Fashion Belt Collection in Southern China last week.

The newest range includes two types of belts made out of PU Leather, commonly known as bi-cast leather and Spun polyester webbing. The PU Leather range targets especially young and teenage girls who wear fashion bottoms, while the webbing belt range mainly focuses on the men's casual bottom segment. ''We offer a wide assortment of belts manufactured by our factory in China using top quality materials. Our belts are highly appreciated by customers for their quality and durability. We have the required facilities to customize our designs as per the requirement of our clients", said Nishantha Delgoda, Managing Director, Sritrims (Far East) Ltd.

''While launching this new product range to the global fashion and apparel industry, he said that in the world's competitive market of fashion garments, the buyers and the top brands should also now include belts to add value to the product", he said.

''We supply an elegant range of ladies leather belts in different colors, designs and patterns. Produced of high grain leather and fabric, these women's belts are assured to catch the world's top brands to last for a long time. Available in different finishes and looks, the products can also be customized as per requirements of individual clients", Delgoda said.

These new belt collection was unveiled and made available to their regular buyers TEMA, M&S, POLO, DECATHALON, TESCO, BHS, ANIMAL, POLO GARAGE, , US POLO and many more buyers . Sritrims is now specialized to identify global requirements of fashion designs and sell a belt in the range of US $ 0.22 to 0.60 per piece. This has made the products competitive in the global market even after the value additions, Delgoda explained.

''Our products are manufactured in southern China and our operation is headed and controlled by Sri Lankans. We adhere to the new requirement of the CPSIA U.S.A. and European standards", Delgoda said.

Sritrims Far East Ltd is a sister concern of Speed Water Systems (Pvt) Ltd, a leading purified bottle water manufacturer in Sri Lanka.