‘Weaving the Dreams of our Nation’:
Ceylinco Insurance to promote economic development
The company’s theme of the 2010 Annual Report which was released
early last year was ‘In Sri Lanka we Believe.’ It was a theme which was
to inspire the company during 2011 because it expressed not only the
company’s sincerest belief but also the people’s confidence that after a
bitter 30 year war which sapped the country’s national strength and
stifled its economic growth the country was poised to get on the fast
track towards rapid economic growth .
As stated in the book “When the going gets tough, the tough get
going.” which was written by the Chairman of Ceylinco Insurance J.Godwin
Perera and which was launched last year ‘ To the people of Sri Lanka
2010 was not merely the advent of a new year. It was the dawn of a new
era.’ Therefore in 2011 the company was determined to align its
corporate strength to every effort by the Government to promote economic
development and social welfare to reach down to grass roots level.
As stated in the company’s current Annual Report “viewed against the
background of the turbulent global macro economic scenario of 2011 our
country’s economic performance for 2011 was to say the least
exceptional. While the world economy grew by 4.0 % and the advanced
economies grew by a dismal 1.6 % Sri Lanka achieved an impressive 8.3 %
growth rate. The services sector grew by 8.3 % over the previous year to
reach 58 %.
Furthermore inflation was pegged down to 4.9% and unemployment to
4.3%.
The tourism sector increased earnings by 47 % to reach US$ 736
million. Showing confidence in the potential for tourism up-market hotel
chains like Shangri La and Hyatt are entering the Sri Lanka market.
The Report further mentions that infrastructure development projects
were on schedule and that mention must be made of the completion of
Stage 1 of Norochcholai Coal Power Plant and the commissioning of the
Upper Kotmale Hydro Power Plant. Furthermore the completion of the
Southern Highway certainly gave a new dimension to infra structure
projects in a resurgent Sri Lanka.
This year the company has decided on a logical follow-up to the
previous theme and decided that it will be ‘Weaving the Dreams of our
Nation’. Living up to this theme Ceylinco Insurance is determined to
continue to play a very positive in fact a pivotal role in promoting
economic development. As described in the Annual report “Economic
development requires that existing business enterprises need to expand
and diversify. Very often it means the use of hi-tec inputs by which
much needed value addition can be achieved to make products and services
more competitive in the local and more importantly in the global
markets. But there is often an element of risk in business expansion,
diversification or innovation.
By offering the safety -net of risk transfer Ceylinco Insurance
creates the right conditions for expansion, diversification and
innovation without the need for business enterprises to set aside
significant capital in the form of liquid contingency funds. This safety
- net also encourages new entrepreneurs to start new industries.
At the same time any type of business , specially those with a high
investment ratio must have long term sustainability. This is where the
risk management instruments of Ceylinco Insurance as reflected by its
premiums and policies offers indicators of risk levels. Business
enterprises can then take steps to reduce their risk profile.
They can for instance take steps to reduce their exposure to possible
natural disasters or to ensure a hazard free work environment or to
reduce or even avoid using pollution causing technology. The other very
significant contribution which Ceylinco Insurance has been making and
will continue to make is in the area of consumption.
An analysis will reveal that over 70 % of GDP constitutes
Consumption. It therefore becomes one of the main drivers of the
economy. However individuals and families always face the risk of facing
an unfortunate and unforeseen situation as a result of which they will
be unable to sustain their consumption patterns.
This can happen because of unexpected, heavy expenses incurred due to
accidents or illnesses. Or severe losses due to burglary fire, natural
disasters like floods or earthquakes. More sadly the consumption pattern
of a family can be completely reversed due to the untimely death or
permanent total disablement of a bread winner. But these down sides in
life can be mitigated through the protection offered by a wide portfolio
of Ceylinco insurance products amongst which are life insurance, motor
insurance, household insurance, traders insurance, health insurance,
fire insurance, marine insurance and many other personal insurance
policies.
This type of financial protection enables individuals and families to
enjoy uninterrupted consumption patterns which will have a positive
effect on the economy. Equally important is the reduction of
psychological and emotional stress .
Another role which Ceylinco Insurance plays and will continue to play
is that it complements banks and other financial institutions by
facilitating credit transactions regarding purchase of land, vehicles,
houses, plant and machinery.
These are all contributors to economic growth. Finally there is the
very high investment capacity of Ceylinco Insurance. As an institutional
investor this company has played a vital role in economic growth by
providing capital for infrastructural and other long term projects.
With its wide portfolio of insurance products capable of meeting the
insurance needs of individuals and businesses ranging from
proprietorships to conglomerates and having the most extensive island
wide branch network backed by trained and dedicated professionals,
Ceylinco Insuranc PLC is in the best position in the industry to fulfill
its role in “Weaving the dreams of the Nation”.
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