China boosts global TV ties at Riviera show
FRANCE: China's mighty television industry came out in force at this
week's MIPTV entertainment trade show on the French Riviera as the
country boosts its links with Western broadcasters.
Sending its largest ever delegation to the show, which ran Sunday to
Wednesday, China indicated its willingness to increase television
tie-ups around the world by inking co-production deals with big-hitting
broadcasters. The 200-strong delegation lent a distinct Asian flavour to
the event in Cannes, with the martial arts school of Henan Province
staging a display of high kicks and moves at the weekend. BBC Worldwide
announced at the show that it had signed its first co-production deals
with CCTV-9, the documentary arm of China's state broadcaster CCTV, for
two new science series from the British broadcaster.
The channel will air the series "Wonders of Life", which examines the
story of life through physics, at the end of this year, and "Generation
Earth," a study of the most ambitious engineering projects in history,
in Spring 2013. AFP
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