SLIM Inventor Forum a success
The Inventors' Forum held in February this year as an initial step to
impart knowledge to the inventors on a number of areas by the Sri Lanka
Institute of Marketing (SLIM), the national body for marketeers in the
country, was a tremendous success.
The areas covered in the forum such as, the need to identify markets
for inventions and a study on the behaviour patterns and decision making
process on the part of the buyers, pricing and creating value
propositions, importance of packaging were hailed by the various groups
such as inventors, potential students, business fraternity and parents
of potential students who participated at the event.
The significance of patenting of the inventions and the legal
implications on obtaining the patents were also discussed at the
workshop before proceeding to the marketing aspects that are relevant to
inventors. Participants were also given a training in negotiating skills
with prospective buyers, one of the critical areas.
With new channels such as web sites and e-bay opening up in creating
awareness for products, the participants were also made familiar with
avenues to market their products.
Presentations at the forum were made by Lal Keerthi Amarasiri
Gunawardhana - Managing Director Lucky Lanka Dairy Company and Amithe
Gamage - Sales Manager -AMW.
Commenting on the Inventor's Forum, SLIM President, Thushara Perera
said, "Lack of marketing skills and knowledge has affected the success
of many new inventors and SLIM is confident of imparting useful
knowledge, giving a helping hand to the inventors towards making their
ventures successful. Venturing further into areas of marketing that is
of importance to Sri Lankans today is one objective behind holding this
forum."
SLIM and Sri Lanka Inventors' Association (SLIA) recently signed a
Memorandum of Understanding (MoU) to dedicate a special programme for
the upliftment and promotion of local inventions.
Expressing his appreciation in SLIM taking the initiative in a
project of this nature, SLIA Chairman, Deepal Sooriyaarachchi said that
the signing of the MoU marked a new relationship between the national
body of marketing and an organization that can contribute much towards
the country's economic prosperity.
Encouraged by the success of the initial event, SLIM says they hope
to host more forums for inventors in the future.
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