ADVERTORIAL
Avirate showcases Spring Collection 2013 at Colombo Fashion Week
2012
A preview of Avirate's Spring Collection 2013 was unveiled at this
year's annual Colombo Fashion Week. A total of 16 one of a kind pieces
were showcased to give fashionistas a sneak peak of the forthcoming
collection and are presently available for sale at the Avirate‚ Flagship
Store. The Collection's theme was Calypso Life _ showcasing an eclectic
mix of bright, bold and youthful pieces complimenting the vibrancy of
spring.
The Calypso theme captured fresh colourful looks that crossed the
extremes. The influence of music is an integral part of the Calypso
lifestyle and it could be seen reflected in the flow of the garments
walking the runway such as maxi dresses with three dimensional and
printed floral details displaying fresh exoticness perfect for the
wardrobe. The true Avirate signature style was brought out through the
glamorous side of the Calypso life in cotton evening gowns with corsage
decorations that exhibited grace and sensuality; an ideal look for a
beach bride with precious stone works and sheer luxury. Handmade flower
corsages, and metallic palm embroidery added light to the garments,
enhancing the brightness further. Another significant feature was a
mixture of prints within the same garment, bringing out the versatility
of spring.
The current Avirate Spring Collection in-store boasts of pastels and
earthy colours that have been walking the runways this season, with
floral prints and lace being another front runner.
One of our most loved trends that have been seen in A-List Fashion
Shows is the Safari inspired Tribal Print pieces with mixed prints,
textures and vibrant hues. As far as fashion is concerned this spring
Avirate has something to compliment the fashionista in you.
ABC Trade and Investments introduces Cleansui water purifiers from
Japan
ABC Trade and Investments (Pvt) Ltd has introduceced Cleansui Water
Purifiers form Japan as the sole distributors for Mitsubishi Rayon
Cleansui Co. Ltd to the Sri Lankan market..
Cleansui Manager Sales Department Masashi Ikada handing over the
Cleansui Water Purifier product to A. Jayaseelan
Director / CEO ABC Trade and Investments (Pvt) Ltd.. Shaheem
Mahir Business Development Manager ABC T and I, Haren Perera
Asst: Sales Manager Cleansui Sales Division ABC T and I, Jun
Kinoshita Senior Manager Mitsubishi Kagaku Media and Tan Teow
Seng Manager South Asia Verbatim Marketing. |
Cleansui water filtration products include Pictcher, Faucet , Counter
Top, Built-in Type and Industrial Solutions, along with replacement
filters.Cleansui original proprietary filtration system ensures the high
level of performance that has made them one of the better choices of
water purifier in the Japanese market.
Most water purifiers currently available in the market employ an
activated carbon or ceramic filter. As a result, they are capable of
improving the taste of the water, but cannot entirely remove
microorganisms or other impurities within the water. The range of
products features a unique state-of-art filtration system which uses a
combination of ceramics, activated carbon and hollow fibre membrane
technology. The special ceramics removes soluble lead. The activated
carbon filter reduces unpleasant odours, chlorine and mould, and also
successfully removes pesticides, herbicides, CAT and Volatile Organic
Compounds (VOCs). The core competence of Cleansui is their Hollow Fibre
Membrane Technology, made from ultra-fine polyethylene. The sidewalls
can remove particles as minute as 0.1 micrometer from tap water,
including bacteria, algae, fungi, micro-organisms, cysts,
cryptosporidium, and metal particles such as rust, lead etc.
Whilst removing up to 13 potentially harmful substances (depending on
the filter chosen), the purifiers still allow the end product (pure
drinking water) to retain its beneficial nutrients and minerals.
ABC Trade and Investments (Pvt) Ltd. will act as a distributor for
Cleansui range in the Sri Lanka. We plan to utilise our strong
distributor networks to bring the products to the market.
"The water filtration market within Sri Lanka is growing, with many
individuals and families increasingly focused on living a healthy
lifestyle and avoiding potential health risks. The Cleansui range of
filtration products provides ultimate peace of mind for people who want
to drink pure, clean water," said Jayaseelan, Director / CEO of ABC
Trade & Investments (Pvt) Ltd.
ABC Trade and Investments (Pvt) Ltd. is a well known company in the
IT industry for past 10 years, importing and distributing world's
leading PRINT RITE printer consumables, Verbatim storage media,
Manhattan computer peripherals, KODAK ink jet photo papers, Fluke
Network equipments and many other IT brands.
Cleansui is the brand promoted by Mitsubishi Rayon Cleansui Co. Ltd,
a member of the Mitsubishi Chemical Holding Corporation., Mitsubishi
Rayon, developed the world's first polyethylene hollow fibre membrane by
melt spinning process in 1975.
This product has been given high ratings for its performance as a
micro filtration membrane, and is currently in use in a wide range of
application fields, including within medical and industrial industries.
In 1984, Mitsubishi Rayon entered the water purification market with
their unique dual filtration system (activated carbon and hollow fibre
module), and as the world's first brand of water purifier equipped with
hollow fibre membrane filter this provided a solution to issues such as
bacteria proliferation in retained water.
The complete range of Cleansui products are available at ABC Trade &
Investments (Pvt) Ltd. Head office located in Bandaranayakapura Road,
Rajagiriya.
Speed Water opens showroom in Wadduwa
Speed Water Systems, opening water shops in every city of Sri Lanka
opened their newest Water Shop at Wadduwa recently. The new Water Shop
is located on Galle Road, Pothupitiya, Wadduwa.
Water Shop in Wadduwa. From left – Speed Water Systems Managing
Director Nishantha Delgoda, Business Development Manager Ritzy
de Silva, Senior Sales Manager Gihan Moraes and Wadduwa Water
Shop Manager R.L.C.Piyasena |
Speaking at the opening, Speed Water Systems Limited Managing
Director Nishantha Delgoda said, "With the ending of the war in the
North and the East, large numbers of local and foreign tourists started
to visit the Southern Province.
Among the supplies essential to these tourists, bottled drinking
water holds a very important place. A Speed Water Systems Limited Water
Shop was opened at Wadduwa to fulfill that necessity.
Sales centres of all essential supplies including vegetables, fruit
and fish can be seen in all big and small townships. But, until very
recently, there were no places dedicated to the selling of bottled
drinking water, an essential item to the public. Speed Water Systems
introduced the 'Water Shop' concept to Sri Lanka for the first time.
The company is very successfully maintaining a chain of Water Shops
that are only selling bottled drinking water in Colombo and outstations. |