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Monday, 12 March 2012






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Avirate showcases Spring Collection 2013 at Colombo Fashion Week 2012

A preview of Avirate's Spring Collection 2013 was unveiled at this year's annual Colombo Fashion Week. A total of 16 one of a kind pieces were showcased to give fashionistas a sneak peak of the forthcoming collection and are presently available for sale at the Avirate‚ Flagship Store. The Collection's theme was Calypso Life _ showcasing an eclectic mix of bright, bold and youthful pieces complimenting the vibrancy of spring.

The Calypso theme captured fresh colourful looks that crossed the extremes. The influence of music is an integral part of the Calypso lifestyle and it could be seen reflected in the flow of the garments walking the runway such as maxi dresses with three dimensional and printed floral details displaying fresh exoticness perfect for the wardrobe. The true Avirate signature style was brought out through the glamorous side of the Calypso life in cotton evening gowns with corsage decorations that exhibited grace and sensuality; an ideal look for a beach bride with precious stone works and sheer luxury. Handmade flower corsages, and metallic palm embroidery added light to the garments, enhancing the brightness further. Another significant feature was a mixture of prints within the same garment, bringing out the versatility of spring.

The current Avirate Spring Collection in-store boasts of pastels and earthy colours that have been walking the runways this season, with floral prints and lace being another front runner.

One of our most loved trends that have been seen in A-List Fashion Shows is the Safari inspired Tribal Print pieces with mixed prints, textures and vibrant hues. As far as fashion is concerned this spring Avirate has something to compliment the fashionista in you.

ABC Trade and Investments introduces Cleansui water purifiers from Japan

ABC Trade and Investments (Pvt) Ltd has introduceced Cleansui Water Purifiers form Japan as the sole distributors for Mitsubishi Rayon Cleansui Co. Ltd to the Sri Lankan market..

Cleansui Manager Sales Department Masashi Ikada handing over the Cleansui Water Purifier product to A. Jayaseelan
Director / CEO ABC Trade and Investments (Pvt) Ltd.. Shaheem Mahir Business Development Manager ABC T and I, Haren Perera Asst: Sales Manager Cleansui Sales Division ABC T and I, Jun Kinoshita Senior Manager Mitsubishi Kagaku Media and Tan Teow Seng Manager South Asia Verbatim Marketing.

Cleansui water filtration products include Pictcher, Faucet , Counter Top, Built-in Type and Industrial Solutions, along with replacement filters.Cleansui original proprietary filtration system ensures the high level of performance that has made them one of the better choices of water purifier in the Japanese market.

Most water purifiers currently available in the market employ an activated carbon or ceramic filter. As a result, they are capable of improving the taste of the water, but cannot entirely remove microorganisms or other impurities within the water. The range of products features a unique state-of-art filtration system which uses a combination of ceramics, activated carbon and hollow fibre membrane technology. The special ceramics removes soluble lead. The activated carbon filter reduces unpleasant odours, chlorine and mould, and also successfully removes pesticides, herbicides, CAT and Volatile Organic Compounds (VOCs). The core competence of Cleansui is their Hollow Fibre Membrane Technology, made from ultra-fine polyethylene. The sidewalls can remove particles as minute as 0.1 micrometer from tap water, including bacteria, algae, fungi, micro-organisms, cysts, cryptosporidium, and metal particles such as rust, lead etc.

Whilst removing up to 13 potentially harmful substances (depending on the filter chosen), the purifiers still allow the end product (pure drinking water) to retain its beneficial nutrients and minerals.

ABC Trade and Investments (Pvt) Ltd. will act as a distributor for Cleansui range in the Sri Lanka. We plan to utilise our strong distributor networks to bring the products to the market.

"The water filtration market within Sri Lanka is growing, with many individuals and families increasingly focused on living a healthy lifestyle and avoiding potential health risks. The Cleansui range of filtration products provides ultimate peace of mind for people who want to drink pure, clean water," said Jayaseelan, Director / CEO of ABC Trade & Investments (Pvt) Ltd.

ABC Trade and Investments (Pvt) Ltd. is a well known company in the IT industry for past 10 years, importing and distributing world's leading PRINT RITE printer consumables, Verbatim storage media, Manhattan computer peripherals, KODAK ink jet photo papers, Fluke Network equipments and many other IT brands.

Cleansui is the brand promoted by Mitsubishi Rayon Cleansui Co. Ltd, a member of the Mitsubishi Chemical Holding Corporation., Mitsubishi Rayon, developed the world's first polyethylene hollow fibre membrane by melt spinning process in 1975.

This product has been given high ratings for its performance as a micro filtration membrane, and is currently in use in a wide range of application fields, including within medical and industrial industries. In 1984, Mitsubishi Rayon entered the water purification market with their unique dual filtration system (activated carbon and hollow fibre module), and as the world's first brand of water purifier equipped with hollow fibre membrane filter this provided a solution to issues such as bacteria proliferation in retained water.

The complete range of Cleansui products are available at ABC Trade & Investments (Pvt) Ltd. Head office located in Bandaranayakapura Road, Rajagiriya.

Speed Water opens showroom in Wadduwa

Speed Water Systems, opening water shops in every city of Sri Lanka opened their newest Water Shop at Wadduwa recently. The new Water Shop is located on Galle Road, Pothupitiya, Wadduwa.

Water Shop in Wadduwa. From left – Speed Water Systems Managing Director Nishantha Delgoda, Business Development Manager Ritzy de Silva, Senior Sales Manager Gihan Moraes and Wadduwa Water Shop Manager R.L.C.Piyasena

Speaking at the opening, Speed Water Systems Limited Managing Director Nishantha Delgoda said, "With the ending of the war in the North and the East, large numbers of local and foreign tourists started to visit the Southern Province.

Among the supplies essential to these tourists, bottled drinking water holds a very important place. A Speed Water Systems Limited Water Shop was opened at Wadduwa to fulfill that necessity.

Sales centres of all essential supplies including vegetables, fruit and fish can be seen in all big and small townships. But, until very recently, there were no places dedicated to the selling of bottled drinking water, an essential item to the public. Speed Water Systems introduced the 'Water Shop' concept to Sri Lanka for the first time.

The company is very successfully maintaining a chain of Water Shops that are only selling bottled drinking water in Colombo and outstations.


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