'Ad-Creative' scholarship launched in SL

Indunil Hewage

Academy of Design (AOD) in collaboration with the International Advertising Association (IAA) Sri Lanka chapter launched the 'Ad- creative' scholarship programme in a bid to offer design degree scholarships for advertising creatives in Sri Lanka.

The programme is offered by the Academy of Design and is endorsed by IAA Sri Lanka chapter. The programme will provide students opportunities to achieve a prestigious Northumria University School of Design UK BA (Hons) graphic design through AOD-Sri Lanka. Speaking at the launch of Ad Creative-Scholarship programme, AOD Managing Director, Linda Speldewinde said, it is imperative to enhance the creativity among the advertising professionals in Sri Lanka, and to become a global force in visual communication. To achieve these targets, this requires international standard education in design and communication.

AOD has come forward to offer the Northumbria University School of Design UK, BA (Hons) Graphic Design degree that is highly esteemed in world advertising. The programme offers thorough training in copy writing, advertising campaigns, graphic design, typography, editorial design and packaging along with supportive fields like photography, animation and web design.

Ten creative advertising professionals applicants will be selected by a panel of professionals from AOD and IAA and will be able to commence education in May 2012, on a part time format, this will provide opportunities for professionals to continue their careers parallel to their education. AOD will be accepting creative portfolios of advertising professionals with experience in a creative advertising/graphics sector for three or more years. AOD will fund Rs. 1.1 million for each scholarship winner to complete their world-renowned Northumbria University School of Design degree within Sri Lanka.