Maliban Milk to achieve highest market growth in 2011

Maliban Milk held its Sales Convention 2011 with Distributors and Sales Representatives from all over the Island gathering at the Mount Lavinia Hotel. The celebratory event was themed "We Are Family: Javayen Idiriyata (cjfhka b+?hg)" and the main objective of the convention was the preciation and recognition of the company's invaluable Distributors and Sales Representatives.

The carefully selected theme for the event reflected the core values of Maliban Milk, their Distributors and Sales Representatives. These values include friendship, warmth, camaraderie, team spirit, passion and, above all, a sense of family.

"Our Distributors all over Sri Lanka have their entire families involved in their business. Spouses and children of our employees assist with all aspects of the business, such as maintaing the warehouse or loading

up the van for distribution. In that sense, they bring in the feeling of family to their work," said Nalinda Jayamanne, Head of Sales and Marketing, Maliban Milk. "In addition, our relationship with our Distributors and Sales Representatives is solid, supportive and constant. Together, we make a tightly-knit team, which is the secret of our success."

In the year 2011, Maliban Milk recorded the highest growth in the milk powder category, comprehensively beating their competition, including two multi-national companies. Elaborating on the reasons for this success,

Mr. Ravi Jayawardena, CEO of Sales and Marketing, Maliban, said "It has been the passion and drive of our team. About three and a half years ago, we were at eighth position in the milk powder category. Today, thanks to the commitment and devotion of our Sales Representatives and Distributors, we occupy second place."

One of the highlights of the Convention was the pledge given by Jayamanne and his team to Lakshman Weerasuriya, Group CEO of Maliban, and the Board of Directors. The scroll was handed over in great ceremony and fanfare and included the targets and goals of Maliban Milk for the year 2012.

"Our vision has always been to give the best quality product to our consumers at a reasonable price," said Mr. Weerasuriya, "That was Maliban's vision in its inception and it will continue to be upheld in the future."

Awards were presented to all Distributors who had performed well over the preceding year.

The different categories included Small Scale Distributors (up to 7 metric tons), Medium Scale Distributors (7 to 15 metric tons) and Large Scale Distributors (more than 15 metric tons).

Dance and drumming acts as well as the song "We Are Family" entertained the participants and added a colourful, upbeat note to the event, in which all engaged enthusiastically.