ADVERTORIAL

LG offers state of the art products at LG Brand Shop

Inaugurates first Exclusive Brand Store in Sri Lanka:

Partnered by Abans, LG Electronics (LG) - a global leader and technology innovator in consumer electronics, has now opened their inaugural brand store in Sri Lanka, at a conveniently centralised venue on Maitland Crescent, Colombo 7.

Besides comprising the entire range of LG’s product portfolio, this exclusive ‘LG Brand Shop’ will give consumers of varied tastes in home appliances, electronics products and high tech Smartphones an exclusive selection of the hottest products in stores worldwide, which are fused with innovative, cutting edge technology.

The state of the art technologies behind all LG products, be it on something seemingly simple like a mobile phone or more advanced like the latest 3D television, is a result of millions of dollars invested on research, coupled with thousands of hours of research and development undertaken by dedicated LG engineers.

A product that has especially become an instant favourite among homemakers is the new LG 6 Motion Washing Machine - which treats fabrics with the gentleness of traditional hand washing, but delivers cleanliness only possible from a machine. Likewise, whether you desire a 3D Cinematic experience or an on the go Smartphone solution, LG epitomizes convenience on a higher scale through all its carefully developed products for its valued consumers. LG is renowned for being highly attentive to the constantly changing tastes and trends of consumers internationally and produce some of the most innovative products in the global marketplace.

The newly opened ‘LG Brand Shop’ will also feature a ‘Play Area’ where customers (of all ages) can try their hand at the adrenaline fuelled game ‘NEED FOR SPEED: The Run’ and even win exciting giveaways.

Sarva Integrated wins Most Popular TV Commercial of the year for Lanka Bell

The most popular TV commercial of the year has been awarded to Sarva Integrated for the advertisement titled “Thembili” which they developed for their client Lanka Bell at the Peoples Awards popularly known as the “POPAwards” concluded on Thursday the second of January at the Waters Edge.

This is the second POP award Sarva Integrated has won for the work they have done for Lanka Bell. The first being for the TV commercial titled “Stella – kattiya set wela” which also won many other awards and accolades.

Unlike other awards based on the opinions of a panel of judges The POP awards scheme is unique as it reflects the true pulse of the people since the awards are based on the outcome of a research done by AC Nielsen with a sample of over 5000 people throughout the island.

“We have always been proud that our focus at Sarva Integrated has been solely on winning hearts, minds and market share for our clients. We have NOT diluted this effort by running behind awards. Being awarded the most popular commercial of the year in a scheme where the actual consumer is the judge proves that we are walking the talk” said Sarva Managing DirectorChrishantha Jayasinghe.

“Sarva has consistently developed effective clutter busting commercials for us helping us to make our advertising spend twice as effective as our competition” said Prasad Samarasinghe the Managing Director of Lanka Bell “with them by our side we have seen our brand grow from strength to strength in the last seven years. This award is proof of that” he further added.

The commercial which received the highest amount of votes was one of three executions produced for Lanka Bell titled “Respecting Sri Lankan Values”. This particular execution was about the hospitality us Sri Lankans are famous for and showed an absolute stranger being offered a thembili by a rural couple when he stopped by their house to ask for directions. The other commercials which were shortlisted for this award were Airtel class room, CIC Bittara Vee and Anchor 5+.

“At no point in this commercial do we show a phone, all what we say is that as a Sri Lankan company we respect Sri Lankan values.

“We are really thankful to our client for trusting us and having the courage to produce a commercial which does not show product” said Sarva Integrated Creative Director Prageeth Prasanjaya who worked on this campaign. Sarva Integrated has been developing a solid reputation for creating work that cuts through the clutter and provides return on investment says an industry analyst.

Some of their key clients in addition to Lanka Bell include Dimo (Mercedes Benz, TATA, Bosch, Osram, Corporate) Union Assurance, Hutch, Pan Asia Bank, Chevron Lubricants, Phoenix Plastics Browns and TVS Motorbikes and Three Wheelers.

Valentine’s Day at Ramada

This Valentine's Day the Ramada Colombo is offering its guests a night with a twist, as the ground floor of the hotel is transformed into the dreamscape, romantic set of one’s very own love story. A theme designed to bring one’s fantasies to life, the Ramada is set to become a collage of idyllic romantic settings. The story book inspired theme, will be constructed using a series of sets. Each set piece will be not only decorative but interactive; guests will be given the opportunity to enter most of the set pieces and feel like they are living out their own love story through a series of scenes.

The Ramada's photographers will be standing by too, so that they can capture the evolution the love story while one moves from scene to scene. Through their lenses they'll provide guests an opportunity to preserve the memory of the evening.

“We want to offer our guests a truly unique experience,” said the Food and Beverage Manager of the Ramada Colombo. From February 8 onwards the Ramada has opened its Valentine's Corner. A corner full of tasty, heart-shaped, desert delights crafted by the pastry chefs of the Ramada Colombo, the corner will be open to guests not only during the night of the 14th but also in the week leading up to the event so those with a thirst for romance, and a taste for the sweeter things, can start their celebrations early.