SLIM hosts International Marketing Conference
Followed by AMF Board Meeting :
The Sri Lanka Institute of Marketing (SLIM) plays host to the Asian
Marketing Federation (AMF) Board of Management meeting which will be
held in Colombo on March 2.
The AMF has accepted the invitation extended by the Sri Lanka
Institute of Marketing to conduct its Board of Management meeting in Sri
Lanka. A distinguished panel of professionals and business leaders are
expected to participate and conduct professional sessions at this
conference.
The International Marketing Congress will be held on March 1 at the
Galadari Hotel. Open to the public, it will feature eminent
international personalities, both academic and corporate, who will share
their international experience and knowledge with Sri Lankan
professionals.
"The international marketing conference will definitely assist to
further strengthening the role of marketing within organizations and
preparing them to explore opportunities and prepare themselves to face
global challenges," said the SLIM International Marketing Conference
Project Chairman Leroy J. Ebert.
The Board of Management meeting will be held on March 2 and continue
through the day with AMF representatives and the President of SLIM. The
objective of the Board of Management meeting is to review last year's
performance and set goals for 2012 for all member countries. SLIM
President Thushara Perera said, "I believe that the AMF Board of
Management meeting is a follow-on to the legendary Prof Kotler's visit
and will thus set the stage for Sri Lanka to project itself as a host
venue for events of this nature. I am confident that this will bring a
greater awareness about contemporary Sri Lanka and its economic benefits
among the several participating country representatives".
The Asia Marketing Ferderation (AMF) countries consist of 11 member
nations. Recognizing the shifting of global power from the Western bloc
to Asia, the American Marketing Association recently signed a MOU with
the AMF, thereby strengthening the presence of AMF in the region and
gradually making it one of the strongest marketing bodies in the world. |