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Tapping the region's tourism
potential
It is now widely
acknowledged that the economic future of the world revolves
around East Asia. That is, the most dynamic and productive
regions of the globe are currently located in our part of the
world and it goes without saying that Sri Lanka too ranks among
the most robust economies of Asia, considering its economic
achievements over the past few years. Increasing tourist
arrivals in this country are the clinching confirmation that Sri
Lanka's gathering economic dynamism and undimmed natural beauty
are continuing to be pull factors for people everywhere.
It is our earnest hope that progressively the earning
capacity of our people too would increase in tandem with this
country's economic productivity. A substantially-spending
populace would help keep the economy in fine trim because it is
increasing demand for goods and services that keeps the wheels
of the productive sectors moving. An increasing earning capacity
would, moreover, enable local entrepreneurs to sustain and
expand our tourism and leisure industries.
China, India and South East Asia; these are the bourgeoning
growth centres of the world and it is heartening to note that
the tourist traffic to these regions is beginning to boom with
Singapore figuring prominently as a major attraction for the
world's tourists. It is reported, for instance, that Singapore
recorded a 13 million rise in tourist arrivals in 2011, over the
previous year. However, the salient feature about this boom in
tourist arrivals is that the vast majority of them are from the
Asian region. It is reported that 2.6 million Indonesian
tourists arrived in Singapore last year, followed by China,
Malaysia and Australia.
We hope these trends are being studied by our tourism
authorities. Whereas, we have been heavily dependent,
traditionally, on Western tourists to sustain our tourist
industry, the message from Singapore is that this need not
necessarily be so. East Asia is zooming ahead as the region with
a very opulent and wealthy middle class and it is only to be
expected that a good many tourists in our part of the world
would be deriving from this class with a penchant for high
spending. It is this population segment that should be targeted
by our tourism authorities in their drive to promote Sri Lanka
as a number one tourist destination of the world.
It stands to reason that our tourism development strategy
should centre on the fast developing East and South-East Asian
regions, not forgetting South Asia, which is beginning to be
predominant from the economic productivity viewpoint. Countries
such as China and India are noteworthy for their sizeable and
high spending middle classes that should be tapped by our
tourism strategists in our efforts to further bolster our
tourism industry and its sizeable fortunes.
The time is ripe to 'look East' on these issues because the
economic downturn in the West is taking a heavy toll on the
spending ability of its citizenry. There is a likelihood of the
tourist traffic from the West eventually thinning out because
travel requires financial power and this would begin to wear
thin in the wake of the economic crisis gripping the West.
So, it is to the Asian region that we must look more for the
steady development of our tourism industry because that is where
the money mainly is although efforts must continue to cater to
our Western clientele and that too in a big way. While we are
doing quite well on the tourism front, we need to ensure, while
using the possibilities in emerging Asian markets that more and
more high spending tourists make it to this country because our
best hotels must be fully occupied always. Such occupancy rates
are a sure indication that the tourism and leisure industries
are performing remarkably.
Accordingly, Sri Lanka must be marketed more vigorously in
this part of the world. All our assets as a tourist destination
must be always kept in focus, while our biggest plus point which
is our current peaceful domestic atmosphere must be underscored
as never before. We are a country on the mend, bristling with
great promise, and this should be predominant among the messages
we impress on the world outside. |
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Free Education proposals and tuition
Kannangara’s family background, the painful
experiences he had as a child and more so, the juxtaposed
socio-religious situations he faced in school and outside,
certainly, would have convinced him that a revolutionary reformist
attitude in education was the need of the day in order to bring
about a national revival for the creation of a united Sri Lanka
where human justice prevailed,
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Socio-economic scene
Thinking straight
We, as a nation, all need to be re-educated, and
our brains re-programmed. We need to have check lists and
flow-charts embossed on our minds. We need to recognise the end
result of each action or decision, on both our own sphere and on
others. Until we do so, no matter what our level of income as a
country might be, we will remain a ‘less-developed country’
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Education for peace: redefining the future of the nation
Education Minister Bandula Gunawardena recently
stated that the country has put a full stop to an era when students
belonging to different races looked at each other with suspicion. He
further said that in this new era, Sri Lanka is faced with the
challenge to use education for peace and sustainable development and
the launch of the recent National Action Plan is an initial measure
taken by the government to face that challenge.
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Evolution of a nation
The tiny pear shaped island known as the ‘pearl
of the Indian Ocean’, whose material treasures and spiritual values
acted as a magnet to foreign travellers around 350 BC was known as
Taprobane, Simundu, Salke, Silv-Diva, Serndib, Zeilan and Ceylon
under foreign domination from 1505 to 1948.
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