Triumph expands to Italy
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The annual workers get-together, organized by the Agio Tobacco
Private Company was held at Biyagama Free Trade Zone premises
recently with a raffle draw. Here the chief guest Biyagama Free
Trade Zone Director M.K.D. Lawrance makes a presentation of a
gift to one of the winners of the raffle draw. Malwana group
correspondent – Mahanama Vithanage
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Lingerie and shape wear company Triumph International (Triumph), Bad
Zurzach announced it would considerably expand its retail activities in
Italy. It expects ten new stores by June, 2012, five of which will be in
the metropolitan areas of Rome and Milan. Following this move, Triumph
is scheduled to operate 35 Triumph Stores in the important and
competitive Italian market.
The 220 square meters flagship store at Milan’s prestigious Via
Dante, showcasing the entire world of Triumph’s international brands
which include Triumph core label, Triumph Essence, ValisŠre, and sloggi.
The brand land opened recently where over 400 illustrious guests from
Italian fashion, business and media; among them was internationally
acclaimed Italian actress Maria Grazia Cucinotta.
This initiative follows Triumph’s recent acquisition of local Chilean
lingerie retailer, Coty’s, in April. In addition to Triumph’s leading
presence in the wholesale field, the acquisition of Coty’s and their 22
multi-brand retail stores places Triumph in the leading position in the
Chilean lingerie retail field.
Triumph’s distribution strategy follows a flexible multi channel
approach, combining wholesale, retail, and e-commerce. The continuously
growing retail sector includes mono- and multi label formats, both owned
and operated in partner/ franchise systems. Regionally, Triumph focuses
on markets with high fashion awareness, such as Italy and Japan, and
fast developing markets such as China, India, or Russia.
“Triumph’s mission is to be the Iconic Global Leader in Alluring
Lingerie and Shape Wear”, says Triumph’s Global Head of Retail, Todd
Overmyer. “Controlled distribution via Triumph Stores and own multi
label formats offers an ideal way to build our brand equity and to
improve the consumer shopping experience. Our stores is an excellent
platform to showcase new labels such as Triumph Essence and Luxury
Collection Triumph Shape Sensation.” Triumph’s wholesale partners profit
from the additional brand. Comments Head of Store Operations Western
Markets David Hills: “Market experience proves that with the opening of
every new Triumph Store, both brand equity and sales in that region is a
profit. Triumph hopes to open new retail outlets throughout Europe,”
stated Hills. |
