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‘Maliban Kiri Australia Savari’ receives record number of entries:

Massive consumer demand drives competition forward

Maliban Kiri, made from 100% fresh cows’ milk from Australia, has today, rapidly created a revolution in the highly competitive milk powder market.

Behind this success stand the consumers who expect only the best and to show gratitude to these loyal and valuable customers, Maliban Milk Products (Pvt) Limited has initiated a massive competition titled “Maliban Kiri Australia Savari” which has received record consumer acceptance and has become a very popular and successful. This competition offers as prizes tours to Australia, Maliban Milk for three months, mountain bicycles, T-shirts and a host of other valuable items. Winners of the competition will have a chance of viewing Australian farms, vineyards, apple orchards and kangaroos. All one has to do to enter this competition is to send in two top flaps or wrappers from Maliban Milk Powder cartons to P O Box 716, Colombo stating one’s name and address.

Nalinda Jayamanne

“This massive Maliban Kiri promotion programme has had unprecedented support from consumers and this speaks volumes about the trust that the consumers have about the Maliban Milk Company and the quality of Maliban Kiri which is made from 100% fresh cows’ milk” said, Maliban Milk Products (Pvt.) Ltd. Head of Sales and Marketing Nalinda Jayamanne. He also said that because of this success of the Maliban Milk promotion programme, they are now able to expand their premier CSR project, the brilliantly initiated Maliban ‘Abhayadana’ campaign so that more innocent milch cows can be saved from slaughter.

“The blessings from these kind deeds will not only come on the company but also upon our consumers and the company is thankful to them for their support,” he further said.

The September, October and November monthly draws of the “Maliban Kiri Australia Savari” competition were telecast live on the Monday ‘Nugasevana’ television programme. Due to the unprecedented demand, the competition was extended till December 31, 2011.

The winners of the first three draws were Tharinda Thenuwara of Kelaniya, Shanthi Dissanayake of Kandy and K A D Inoka Sudarshani of Getaheththa. Information on the winners of the competition was published in newspapers and they will also be informed by post.

“To show gratitude to our loyal and intelligent consumers, Maliban Milk Products (Pvt) Limited, introduced Maliban Hi-Cal Gold Non-Fat Milk Powder which contain 100% Milk Calcium.

“But due to the unprecedented demand for this product, the company has been unable to cope with this upsurge,” said Jayamanne.

“Even in an extremely competitive environment where huge publicity programmes are initiated to market milk products, it is not surprising to note the intelligence of the discerning Sri Lankan consumers who trust the products of our company.

We will make every effort to satisfy the needs of these our loyal consumers. If for whatever reason you are not able to purchase Maliban Hi-Cal Gold Non-Fat Milk Powder, we request you to please call our Consumer Help Line.”

Rovican launches ‘ i fresh’

Sarath MALALASEKERA

Rovican International (Pvt) Limited introduced “i fresh” range of hygiene and beauty care products to the Sri Lankan market at a media conference held at the Galle Face Hotel Colombo recently.

Rovican International (Pvt) Ltd, Sales and Marketing Manager Virginia Corera said “i fresh’ from Tel Aviv is marketed in Sri Lanka by Rovican International which was formed in January 2002 as a service provider for environment friendly green products”.

‘i fresh’ product range

Explaining in detail about the ‘i fresh’ product Virginia said, ‘i fresh’ make up removal wipes suitable for all skin types and dissolves all traces of makeup- even waterproof makeup, oil and dirt. Dermatologically tested and hypoallergenic, they are suitable for daily use and those who have sensitive skin conditions. Being specially formulated with Aloe Vera moisturizers. Vitamin E and pre Vitamin B5 it contains natural derivatives to cleanse and tone the skin while nourishing it.

“i fresh” make up removal wipes, keep skin looking and feeling soft and refreshed. An alcohol free product, it comes in hygienic resaleable packs of 25 wipes and is ideal for those on the go.

The “i fresh” nail polish removal wipes contains Vitamin E and Pro-Vitamin B5 to nourish cuticles, it is a mild formula with nourishing additives which can be used even on acrylic or gel nails. An Acetone and oil free product, the wipes don’t run the risk of spilling or evaporating which minimizes wastage, Virginia said.

Sales and Marketing Manager Virginia emphasised that the beauty care industry which is evolving focuses a lot on products which can be used on the skin to enhance a person’s beauty.

Rovican International looked at the market in a different angle and realized that there is a need not only to put products on skin but also to safely and effectively remove them to have a glowing complexion.

“Hence, the ‘i fresh’ range gives you the best quality cleansing products from top to toe,” Virginia added.

Rovican International (Pvd) Ltd., Head Firoze Munzeer addressing the media said that his Company represents some of the world’s leading brands in air pollution, dust control systems and energy recovery products from reputed manufacturers in the UK and Germany.

Diversifying the company’s business, Rovican Internation recognised that there is a need for hygiene and beauty care products which can be used easily under any environmental condition, Munzeer said and added that Rovican International hopes to introduce similar unique, high quality products at affordable prices as part of their commitment to the community.