Anchor Fonterra 125 Anniversary on jetliner

Gayan Kanchana

Anchor, Fonterra’s flagship Brand celebrates its 125th anniversary this year. To mark this milestone Anchor will be launching a competition in January 2012 to enable 125 local provincial schools, an opportunity to compete and win school equipment and learning materials. This was noted at a press conference held in Colombo last week.

This competition will encourage children from across the country through many outlets in writing, drawing and designing. This will touch the lives of over 25,000 children from the winning schools where they benefit from a variety of great education prizes in line with Anchor’s efforts to support and encourage each and every child to become an achiever.

Fonterra Brands Lanka Managing Director Achyut Kasireddy said, “Anchor is now in the existence of 125 years. It’s more than a life time. There are two main reasons for successes of this brand, they are trusted very high standard quality and consumer relevant innovations. Anchor products are made from high quality milk collected from cows from the lush green pastures of New Zealand.

There are over 50 tests conducted through the supply chain which is far higher than industry standards. This is the assurance we give our consumers who have built their trust in Anchor as their nutritional partner of gold standard quality. Fonterra is a dairy cooperative, our shareholders are our suppliers, he said.

Kasireddy said, “It is this Gold standard nutrition which Anchor has provided to millions of families over many generations for the past 125 years. We will continue delighting consumers with our high quality Anchor milk in a range of products suited for different consumer needs.

Through our many initiatives we will continue to inspire and support children’s development and look forward to enrich the lives of many more families in the next 125 years or more,” he said.