Cotton Collection launches its new flagship store
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Some of the products at the store.
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Staff of the store |
The Cotton Collection team with Managing Director Anverally
senior management, Chandrika Maelge, Head of Marketing &
Business Development with other senior members. Pictures by
Saliya Rupasinghe |
Cotton Collection (Pvt) Ltd launched its flagship store colouring the
lucrative and vibrant fashion scene in Colombo and also unveiled its new
logo. This is their seventh store and the biggest in the chain.
”As our brand rows and evolves, we saw the need for expansion. As any
fashion trend is as dynamic or style static there is the need to evolve
with it. Likewise the fashion brand should always be integrated in to
this process. We felt the need to embody the global,care free persona
that signifies Cotton Collection’s brand image,” commented Managing
Director of Cotton Collection (Pvt) Ltd, Niloufer Anverally.
”Love Sri Lanka” a signature brand at Cotton Collection has an array
of tee-shirts and merchandise that captures what it is to be Sri Lankan
and proud. She said that they sell 60% local products.
The brand equity and customer loyalty synonyms to how Cotton
Collection has withstood competition since its inception in 1991. The
new flagship store is set up, located at Dharmapala Mawatha, Colombo 7.
The new Cotton Collection store has a true global persona, is
spacious, and has ample parking space for over 40 vehicles while
in-store, there are designated departments for each segment of clothing,
shoes, bags and accessories within the store. She said that fashion
industry today is a cut throat business and we cannot take a rest.
“We are looking to open a store in Kandy next year, and would also
look at the South,” she added. |
