BOI relaunches website with timely information
The Board of Investment of Sri Lanka has relaunched its website to
highlight the country’s post-war emergence as the most dynamic
investment destination in the region.
The website, www.investsrilanka.com, has been completely redesigned
both in visual presentation and in content to maximize Sri Lanka’s
positioning as a stable and profitable investment choice in Asia.
“With the end of terrorism and the launch of an ambitious
infrastructure development plan by the government, there has been a
tremendous upsurge in interest from high potential investors, both local
and foreign. We are keen to provide them with the most updated and
comprehensive information to help make them realize their investments as
soon as possible,” BOI Chairman and Director General M M C Ferdinando
said.
“With the implementation of the restructuring process at BOI, key
sectors have been identified, and direct contact points at BOI are being
provided for potential investors to interact seamlessly through the
entire investment process,” Ferdinando said.
The BOI, being the apex body responsible for promotion, co-ordination
and facilitation of foreign direct and local investment, a comprehensive
and informative website initiative was carried out by benchmarking
against leading Investment Promotion Agency (IPA) websites.
“The objective of the exercise was to provide the most relevant
information regarding investing in Sri Lanka in an intuitive and
user-friendly manner,” Duminda Ariyasinghe, Executive Director
(Investment Promotion and Media), who led the initiative said.
Under the section, ‘Why Sri Lanka,’ the website provides an economic
overview with key facts and figures, on 10 main reasons why a discerning
investor can benefit from Sri Lanka. Under ‘Setting up in Sri Lanka,’
detailed information is given on the choices available, including
detailed site maps, key information, photographs and ‘live’ Google Maps
of the 12 export processing zones being operated by the BOI.
There are also separate sections for Local Investors, Services
provided by the BOI and BOI Publications. The website also provides
direct links to relevant agencies and institutions where additional
information can be obtained accurately.
The last major overhaul carried out by the BOI website when it
launched the Invest Sri Lanka initiative was recognized by the Global
Investment Promotion Benchmarking 2009 study.
The report carried out by the World Bank and International Finance
Corporation (IFC) awarded 29 additional points to the BOI “mainly due an
improved website that offers detailed, reliable and current data,” the
report said.
The BOI also operates a job bank, which aims to link potential
employers, both BOI and non-BOI companies with prospective employees.
The technical management of the website is carried out by
Efutures.com. |