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BIA Christmas Shopping Festival 2011:

Exciting duty free shopping experience

The Airport and Aviation Services (Sri Lanka) Limited (AASL) announced the BIA Christmas Shopping Festival 2011, an annual Christmas shopping fiesta that was officially launched in November 2010, in partnership with the arrival duty free shops and departure and transit shops with the strategic objective of promoting the Bandaranaike International Airport (BIA).

Hosting the BIA Christmas Shopping Festival for the second consecutive year, the AASL has once again brought together all shopping outlets in both the arrival and departure and transit area to make the festive season extra special for travellers using the Bandaranaike International Airport.

As part of the promotion, any passenger making a purchase of US$ 10 or more at any of the shopping outlets at the arrival duty free and departure and transit shops is eligible to participate in the raffle draw. One lucky traveller will be rewarded with the Grand prize of a Zen Estilo motor car sponsored by Associated Motorways and five others will be rewarded with Rs. 1 million worth of cash prizes.

Additionally if the sales transaction is made with the use of a MasterCard or Maestro Card or the sales purchase exceeds US$ 50 at any of the shops in the Departure and Transit area, passengers are entitled to a turn at the 'Wheel of Fortune' which will enable them to win merchandise such as pen drives, flasks, mugs, caps, t-shirts and many more on a daily basis.

Commenting on the shopping festival, Airport and Aviation Services (Sri Lanka) Limited, Chairman Prasanna J. Wickramasuriya said, "Based on the great response we received last year, we are very enthusiastic about this year's Christmas Shopping Festival as we anticipate commuters who travel via BIA to maximize on this opportunity to engage in their Christmas shopping and walk away with valuable prizes courtesy of the BIA."

He further added, "We have seen a rapid escalation in the number of tourists and transit passengers entering Sri Lanka and with the objective of promoting the BIA as an exciting destination to enter during the festive season, we established the BIA Christmas Shopping Festival as an annual event. We believe that this will help boost tourism and portray BIA as a popular destination among other international airports."

The promotion was launched on December 1, and will be of a duration period of two months, running till January 31, 2012, giving commuters of BIA a significant period of time to reap the benefits offered by the BIA.

'Consumers more conscious of hygiene'

Sanjeevi JAYASURIYA

Sri Lankan consumers are becoming more conscious about the hygienic conditions in their home and office environment irrespective of being in urban or rural areas.

The education and awareness regarding the importance of cleanliness and hygiene at home and public places have made the consumers more vigilant about the products they use. This has created a substantial market for quality products, Reckitt Benckiser Surface Care Category Senior Manager Senali Wickramaaratchi said.

The company enjoyed continuous sales growth over the past few years and was able to record Rs 750 million sales revenue for Harpic for 2010. The company is hopeful that it will be able to comfortably surpass this mark during this year, she said.

Harpic launched the Harpic Magic Clean Activation programme islandwide to promote healthy habits to ensure hygiene among the households and offices. The programme mainly targeted the remote areas and created awareness regarding the benefits of maintaining hygiene at all times. "We receive encouraging responses and our focus was more towards remote areas where the message of hygiene is relatively unknown or not given due consideration. We were able to see a category shift from unknown brand to Harpic through our activate programme and the acceptance of our product is encouraging," she said.

"We took scaled initiatives to promote the use of Harpic and deployed multiple teams to carry out the message. Our objective is to create a healthy and germ free Sri Lanka," she said.

The activation programme is conducted as a CSR initiative where it concentrates on Western, Southern, North Western and North Central provinces initially. It plans to cover over 19,000 households with direct approach. There will be continuous activities which will run up to first quarter of 2012 where focus will be on the North and the East provinces.

Indesit from Telcey

Indesit, introduced its Energy Class products to Sri Lanka through its local partner Telcey Services (Pvt) Ltd.

Originating from Italy, Indesit, over the last three decades has proven to be the leader in producing efficient, reliable and innovative home appliances to suit the busy lifestyle of the modern day family. 'Energy class A', its newest introduction has 20 % more saving on energy than 'Energy Class B', ensuring a saving on the consumer's electricity bill. With the environment conservation (ISO 14001) and the use of renewable energy (ISO 18001) at the forefront of their thinking, Indesit continues to introduce the world, products of cutting edge technology that suits modern day life.

The Indesit washer dryer that functions as a washing machine and a dryer, a fresh concept to Sri Lanka, is placed at a very competitive price to suit the local market. In a country with ample sunshine and literally no market for dryers, Indesit provides a time saving, efficient and reliable option to dry clothes on a busy or a rainy day.

The Indesit cooker comes with three burners and one electric hotplate which can be used as a backup when the gas runs out. Its Turnspite technology provides enhanced grilling options for meat. For the first time in Sri Lanka, Indesit introduces its Catalytic cleaning system, where residue from a day's cooking can be cleaned out in minutes with its superior technology minus the effort of manual cleaning.

Indesit Built in Ovens, come with its unique 'Multichef 7' programme providing the option of selecting between static, pizza, grill, vented grill, pastries, multilevel and quick cooking. It comes with the Catalytic cleaning system.

Indesit Dishwashers come with Class AAA, the highest European awards for electricity saving, water saving and time saving. The easy to use dishwashers come in both free standing and built in models and will revolutionize how Sri Lankans will do their dishes.

With all the above home appliances, the newest energy saving technology, Telcey Services (Pvt) Ltd will make the busy lives of the people in Sri Lanka easier and help reduce the country's Carbon Footprint.

Frostaire Introduces six Year Platinum Warranty

As a means of increased loyalty to customers, Frostaire takes a step further with the introduction of its Platinum Warranty service. This platinum warranty is a 6-year comprehensive protection on the outdoor compressor of a Frostaire air conditioning unit.

Previously the company was in par with competition offering the standard 5-year warranty period on compressors, this additional one year period with no extra fee is set to increase our dedication towards customer care and emerge as leaders in the air conditioning business.

We are confident of our products and we are here to stay.

It's not just selling a good product that sets you apart from competition; you have to back it up by after sales which make the difference.

This is what we do best and is one that cannot be matched" MD Frostaire Group Mukthar Marikkar stated.

This warranty is valid with effect from 1st December 2011 and applies to new purchases from the head office outlet only.

Established in 1980 with over 30 years experience in the cooling industry, Frostaire has emerged as one of the most reputed and trustworthy brand names in Sri Lanka.

Having started its modest beginnings and succeeding in the servicing and maintenance of air conditioners and refrigeration units, the company was convinced it had gained the confidence and the expertise needed to take on some of the major players in the industry through the manufacturing and marketing of its split type wall and ceiling mounted air conditioners from 9000 upto 60,000 BTU under the Frostaire brand.

'Mega Hampers This Christmas' from Singer

Singer Mega is bringing more joy to its customers this season by holding the 'Mega Hampers This Christmas' promotion.

They will be holding daily draws among customers who shop at Singer Mega stores on that particular day. Winners of the daily draws will be awarded special hampers worth Rs. 20,000 each.

The first winner of the promotion held on December 1, is seen receiving the hamper.