Bates wins Effie for National Immunization Campaign
At the Sri Lanka Effies held recently, Bates Strategic Alliance won
its first Effie for a highly significant national campaign. The client
was UNICEF and the Epidemiology Unit of the Ministry of Health, who
selected Bates' insightful concept and proposal for the National
Immunization Campaign, in a competitive pitch.
|
The winning team |
Bates Strategic Alliance's Chairman and CEO Nimal Gunewardena
commented: "We made a single entry this year and won this for a
nationally important campaign. We are grateful to our UNICEF and Epid
Unit clients for seeing the potential of our concept and awarding us
this assignment, inspiring us with their own dedication to the cause,
and working along with us to achieve and research the progress that was
made."
The Epid Unit's Chief Epidemiologist Dr. Paba Palihawadana showed her
appreciation when she said: "I wish to congratulate the Bates team on
this win. It reflected the success the campaign had in achieving the
objective of the process, which was to revamp the national immunization
programme after its recent setbacks. In that way, it was a nationally
significant triumph and a milestone in the health of children in this
country." |
