ADVERTORIAL

Unprecedented consumer response :

Maliban Kiri Australia Savari competition massive success

Maliban Kiri, made from 100% fresh cow's milk from Australia, has today, created a revolution in the highly competitive milk powder market.

Behind this success stand the consumers who expect only the best and to show gratitude to these loyal and valuable customers, Maliban Milk Products (Pvt) Limited initiated a massive competition titled Maliban Kiri Australia Savari. This competition has been an unprecedented success with tens of thousands of consumers participating by sending a record number of coupons. This competition offers as prizes tours to Australia, Maliban Milk for three months, mountain bicycles, T- Shirts and a host of other valuable items. Winners of the competition will have a chance of viewing Australian farms, vineyards, apple orchards and Kangaroos. All one have to do to enter this competition is to send in two top flaps or wrappers from Maliban Milk Powder cartons to P O Box 716, Colombo stating one's name and address.

Nalinda Jayamanne

"This massive Maliban Kiri promotion programme has had unprecedented support from consumers and this speaks volumes about the trust that the consumers have about the Maliban Milk Company and the quality of Maliban Kiri which is made from 100% fresh cow's milk", said Maliban Milk Products (Pvt.) Ltd. Sales and Marketing Head, Nalinda Jayamanne.

He said that because of this success of the Maliban Milk promotion programme, they are now able to expand their premier CSR project, the brilliantly initiated Maliban Abhayadana campaign so that more innocent milch cows can be saved from slaughter.

The blessings from these kind deeds will not only come on the company but also upon our consumers and the company is thankful to them for their support, he said.

The monthly draws of the Maliban Kiri Australia Savari competition for September and October were telecast live on the Monday Nugasevana television programme and the competition will continue till November 30.

The winners of the first two monthly draws were Tharinda Thenuwara of Kelaniya and Shanthi Dissanayake of Kandy. The results featuring the winners of the monthly competition were published in the newspapers and all winners were also notified by means of the post.

"To show gratitude to our loyal and intelligent consumers, Maliban Milk Products (Pvt) Limited, introduced Maliban Hi-Cal Gold Non-Fat Milk Powder which contain 100% Milk Calcium. But due to the unprecedented demand for this product, the company has been unable to cope with this upsurge," said Jayamanne.

"Even in an extremely competitive environment where huge publicity programmes are initiated to market milk poroducts, it is not surprising to note the intelligence of the discerning Sri Lankan consumer who trust the products of our company. We will make every effort to satisfy the needs of our loyal consumers," he said.

ESOFT Platinum Sponsor of EDEX for third time

ESOFT will continue to be a Platinum Sponsor of EDEX Expo for the third consecutive year for 2012. The ninth EDEX Expo will be held on January 20, 21 and 22 2012 at BMICH Colombo and on January 26 and 27 at the Kandy City Centre, respectively.

From left - EDEX Colombo Event Director Najmi Yoosuf, EDEX Sponsorships Director Hasith Premathilaka, Royal College Union Secretary Manju Ariyaratne, EDEX Chairman Kamal Abeysinghe, ESOFT Managing Director and CEO Dr Dayan Rajapakse, ESOFT General Manager Nishan Sembacuttiaratchy and ESOFT International (Pvt) Ltd CEO Dr. Prasanna Lokuge.

Established in 2000, ESOFT is a trusted name for high-quality ICT and business education in Sri Lanka, offering a number of diploma and undergraduate programmes in computing, IT, business management, software engineering, web engineering and many more fields. ESOFT annually welcomes more than 5,000 students of both urban and suburban youth, through over 36 branches spread islandwide.

ESOFT is the number one course provider in Sri Lanka for the BIT External Degree programme of Colombo University and is also the only Accredited Course Provider in Sri Lanka for British Computer Society (BCS), now referred to as Higher Educational Qualification (HEQ), programmes in Sri Lanka.

Commenting on the partnership with EDEX, ESOFT Managing Director and CEO Dr. Dayan Rajapakse said. "EDEX is the ideal platform in creating knowledge and awareness among students and parents on ICT. It is the biggest educational exhibition in Sri Lanka. We were satisfied with the visitor numbers at EDEX 2011 exhibition. As such we have retained the Platinum sponsorship category this year too, as we want to benchmark our presence at the highest level at this premium exhibition".

"The BCS programme is the flag-ship programme of ESOFT. EDEX draws in a wider cross-section of participants and we are able to market all our programmes to a wider youth audience. The timing is also just right for our intake, as we can attract post A/L students. We can also address the O/L students and parents at the same platform", Dr. Rajapakse said.

Noting of ESOFT's contribution to ICT drive in making Sri Lanka a knowledge hub, Dr. Rajapakse said "ESOFT has been instrumental in designing and re-evaluating its curricula to keep abreast with latest developments in the ICT arena. The academic panel is highly qualified and collectively contributes to structuring of the syllabus to suit the demands in the market. Currently, there are only 45,000 ICT professionals in Sri Lanka, and this number should ideally be much higher. We feel we have a responsibility to educate and produce high calibre ICT professionals".

EDEX is the pioneering higher education and careers exhibition in Sri Lanka organized by Royal College Union attracting the largest and most diverse number of local and overseas participants held annually in Colombo and Kandy.

Acknowledging the sponsorship, EDEX Chairman Kamal Abeysinghe said "Over a decade ESOFT has provided affordable IT courses of value enabling youth to secure gainful employment. We greatly value the continuous support ESOFT has extended to EDEX Expo as a longstanding participant and sponsor since inception".

Go Green Solutions for green living

Go Green Solutions (Pvt) Ltd is a new entrant to the Sri Lankan business arena.

The company plans to introduce the concept of green living to all Sri Lankans at corporate level and at household level. Specializing in Green Products and Green Services, the company can guide the client in identifying areas for improvement through green audits of your office, factory, hotel or home, helping in implementation of the improvements by supplying products and technologies, as well as to finally guide a client to a green certification if needed.

Dr. Rajesh Biniwale

Go Green Solutions which is a 100% Sri Lankan company is currently tying up with various international and local partners in order to introduce a range of environment friendly technologies to Sri Lanka.

These modern technologies will address issues like waste water treatment, sewage treatment, minimization of dust generation in industrial applications and prevention of odour and gas emissions.

Go Green Solutions will also introduce Bio Digester Technology for safer, cleaner mobile toilets. In addition to all of these technologies being environmentally friendly, they are also cost effective and require minimum maintenance.

The latest technology with respect to sewage and waste water treatment to be introduced by Go Green Solutions was recently presented to the Ministry of Water Supply and Drainage, the Environment Ministry and the Central Environment Authority by a team of experts who arrived from India, representing their partners, Go Green Solutions India and the National Environmental Engineering Research Institute (NEERI) based in India.

This Phytorid Technology is a cost effective, environmentally friendly method for treating sewage and wastewater. This technology is based on the filtration and treatment capabilities of specific plants, which are cultivated in a plot. Wastewater and sewage is then directed towards the plot, where the plants treat and filter the waste by removing pollutants.

The technology only requires a gardener to maintain the plants, thereby requiring minimal maintenance costs.

NEERI of India has the international patent for this technology and has tied up with Go Green Solutions as their exclusive partner for commercialization of the technology in India and Sri Lanka.

Dr. Rajesh B. Binwale of NEERI who recently visited Sri Lanka in order to introduce the Phytorid Technology stated that the climatic conditions in the country are ideal for the implementation of this internationally patented technology.

In fact, the plants required for treatment grow in abundance in Sri Lanka.

He said the technology has been used widely and successfully in countries like India and Bangladesh, where climatic conditions are similar to those in Sri Lanka.

Denim creates lasting impression

Denim conducted its first ever dealer convention in Sri Lanka with a gala event held at Taj Samudra hotel, Colombo.

SDL Regional Sales Manager Jack Tay, Bhavna and Lanka Distributors Director Heeraj Shamdasani and SDL Brand Director Tonya Tan with the Lanka Distributors sales team.

The focus of the event was to reward the dealers islandwide while educating them further on the brand and its global presence. The convention was attended by a large number of participants from far corners of the country, allowing the dealers to interact with the management and staff for an entertaining evening of fellowship. The dealers were given an opportunity to learn more about the brand and its role in the international arena through AV presentations and the speeches conducted.

Dance performances and entertaining music added glamour to the event while the highlight of the evening was the invitation raffle draw which rewarded ten winners with exclusive gift packs from Denim. However none of the participants departed empty handed since gift bags were given out to everyone. Commenting on the occasion SDL Regional Sales Manager Jack Tay, said "Sri Lanka is one of our steadily growing markets and we have received great feedback from the local market after officially launching the brand one and a half years ago. We have planned a lot for this market and we strongly urge our trade partners to support Denim through Lanka Distributors to grow further in this region." Making their presence in the local market one and a half years ago Denim offers a wide range of grooming solutions to men including roll on to body spray, to eau de toilette and a complete shaving range of after shave, shaving foam, gel and cream. All of these products are readily available at all major supermarkets local retailers, general trade stores across the island. SDL acquired the Denim brand for Asia, Middle East, Africa and Americas in 2006. Globally the distribution channel covers mass merchandisers; supermarkets, hypermarkets, local store chains and the major duty free shops. Creating a name as a global brand that specializes in personal care for men, Denim has become a popular choice for men of all age groups around the world.

In Sri Lanka the distributor for Denim is Lanka Distributors since it was launched in the country in 2009.

Hameedia takes menswear by storm

Through "Innovation Unleashed":

Hameedia takes men's power dressing to newer heights with the launch of its latest range - 'Innovation Unleashed'.

As its name suggests, 'Innovation Unleashed' gives men of all ages the unique opportunity to be different and stand out from crowd. It gives them the flexibility to add greater value to their wardrobes and thereby enhance their personalities as well.

Among the items in the collection are matching ties and socks, a travel collection, washable pure wool trousers, 925 sterling silver cufflinks with personalised monogramming, matching leather belts and wallets made of the identical leather, aloe vera fragranced socks, Goodyear-velted handmade shoes, the option of a complete wardrobe, and, suits which protect the wearer from radiation emanated from mobile phones.

Fouzul Hameed said, "God created man. Hameedia clothed him. In the current corporate context it is vital for men to be comfortable and at the same time make a positive statement wherever they go. Hence the launch of this unique and revolutionary collection. We offer 360ø menswear solutions for the real man, from ready-made clothing and classic bespoke tailoring to the more sophisticated made-to-measure solutions for all occasions from formal, ceremonial and smart casual just to name a few".

"Unlike in the past, today's Sri Lankan male is a very fashion conscious human being. Exposed to cable television and the internet, he is constantly exposed to constantly changing fashion trends overseas and thereby knows what he wants. We at Hameedia are proud to literally bring his requirements to his feet and thereby make his life easier, practical and fashionable", Hameed said.

The Travel Suit for example is a symbol of excellence and one's ideal travel partner. The combination of wool, polyester and Lycra along with the sophisticated production process assures one of a wrinkle free and quick crease recovery and the best comfort like no other.

Hameed went on to say that the business travellers' clothing requirements are totally different. "They need convenience, comfort, class and elegance. In short, they need 'intelligent clothing'. The wrinkle-free travel suit, premium Egyptian cotton shirts, pure silk ties, sterling silver cufflinks, and the most comfortable 24 hour travel shoe are thus the ideal companions for the business traveller. We're talking about total business wear clothing solutions under one roof", he said. Hameedia has achieved record growth since its inception 60 years ago. Known for its strong principles and ethical standing on merchandising "Only Originals", Hameedia enjoys a very strong and loyal base ranging from connoisseurs to entry level males, becoming Sri Lanka's first ever clothing retailer to further expand its presence beyond the South Asian region.

Commercial Bank, Deputy General Manager-Operations Sanath Bandaranayake presents a gift to T.H. Siripala, the first customer to the new Beliatta branch. Assistant General Manager Personal Banking Vimal Fernando (second Left) and Manager of the Beliatta Branch of Commercial Bank Mohan Serasinghe (extreme left) look on.