EZY Racing flies their fans to Abu Dhabi
Winner of EZY Racing and Crocodile Fun Rally,
provided all expense paid trip:
Sri Lankan motor racing enthusiasts were provided a great experience
of rally racing coupled with a barrel load of fun when Sri Lanka’s
foremost motor racing team EZY Racing along with their clothing partner
Crocodile, gave 100 EZY Racing fans a taste of the fun side of rallying
in the inaugural Drive Hard, Dress Different, Family Fun Challenge.
|
|
Contestants eagerly waiting for the
most exciting fun rally of year 2011 to begin |
The Drive Hard, Dress Different Fun Rally, so titled after the
promotional theme of the affiliation between these two glamorous brands,
consisted of 80kms that was plotted by Rally Adventures together with
MRA, the rally specialists who have successfully held many professional
rallies, was successfully concluded with the competitors expressing
their utmost satisfaction about the event.
The fun rally which was designed to increase the followership for
motor racing in Sri Lanka is only the beginning of EZY Racing and
Crocodile’s mission to increase passionate motor racing followership in
the country.
The vastly popular motor racing team who recently announced a
historical partnership with Crocodile as their Official Clothing
Partner, kicked their partnership off in a Crocodilian manner when they
flagged off the 50 vehicles belonging to their fans, at which 10 lady
drivers showed off their driving prowess.
Challenging
The rally which began at the EZY Holdings new office at Bagatalle
Road and ended at the Grid in Battaramulla, took competitors through
challenging roads in Colombo and its suburbs providing them with
different challenges, which saw most of them even having to change a
tyre in a pit challenge, the first time for most people.
EZY Racing fan Thahir Ali, co driven by Micheal Jayatillake driving a
Freelander SUV were declared winners for accumulating the least number
of debit points, which earned them a fully paid trip including air
tickets, hotel accommodation, pocket money and grand stand tickets to
watch the most glamorous formula 1 event of the year in the Yas Marina
circuit, Abu Dhabi. Isthikam Ghouse finished second and was awarded an
EZY Racing edition ER3 laptop which is the only racing branded laptop in
Sri Lanka. Lady driver Janaki Alahapperuma, an EZY Racing fan who
qualified for the rally from Matara was given a Rs.25,000 gift voucher
from Crocodile for being placed third in the rally which was also the
highest position among the lady drivers.
“When we announced the partnership between EZY Racing and Crocodile,
we did promise our fans a whole new experience. Today was a testimony of
it. “Ever since the announcement of the Drive Hard, Dress Different
Challenge, all our fans were really excited, especially because we were
offering a once in a lifetime opportunity to have an all expense paid
trip to watch the Abu Dhabi grand prix live.
“Only 100 of our fans got the opportunity to participate in this fun
event as we only accepted participation through invitation. Most people
who participated had absolutely no clue of what a rally was, but ended
up going home in high spirits and all too ready to take up the challenge
again soon” said Shafraz Hamzaden, CEO/Managing Director, EZY Motor
Racing Corporation.
Partnership
Hamzadeen further said that when they announced the partnership with
Crocodile, they planned on many more activities apart from Crocodile
clothing the team alone. “We are excited about motor racing and
rallying. We are thrilled about being able to dress differently in the
paddocks. What we want to do is create the same excitement with our
fans. This is what inspired us to introduce the Drive Hard, Dress
Different promotion theme. This fun rally is just the beginning, as we
have many more activities planned to increase passionate followership to
motor racing.”
Immediately following the rally many fans expressed their excitement
and satisfaction of the rally on Ezy Racing’s facebook fan page
(www.facebook.com/ezyracing).
|