Softlogic International holds sales convention

Gayan Kanchana

A subsidiary of Softlogic Holdings Limited, Softlogic International (Pvt) Ltd held its sales convention and awarding ceremony for best performers for the year 2010 in Colombo last week.

Speaking at the event Softlogic Holdings Group Chairman Ashok Pathirage said, “In the ever changing business landscape, with its escalating demands, Softlogic International has achieved its business targets and goals due to commitment, drive, dedication and passion demonstrated by the staff.”

“Increasing growth and diversity of the Softlogic Group and demands that are part and parcel of the increasing growth, we need to align ourselves to give the best value proposition to our customers, employees, shareholders and all our stakeholders,” he said.

Pathirage said, “The strategy that drives the group to be the number one provider of quality products and services should not or could not be impaired at any cost. Softlogic Group has earned its reputation of being ‘The best in the business’ and this is cannot be compromised at any time.

“The strategy adopted by Softlogic International has been a simple formula - To be the very best with the available resources, to keep an eagle eye on the competition and to always keep raising the bar,” he said.

“Softlogic International has always thrived on partnerships and relationships. We as a company always have stood by our partners through the good and bad times.

“This is our commitment to our longstanding partners and the value that we place on our relationships. Our relationship with Dialog Axiata is a fine example for this,” Pathirage said.

Softlogic International (Pvt) Ltd provides corporate and individual packages of global systems for mobile connections to customers in Sri Lanka.

The company offers mobile, CDMA, broadband, television, and roaming package solutions. It also provides mobile phones. The company was founded in 1997.