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Rs 40 million partnership investment :

Crocodile dress up EZY Racing to drive forward

One of Sri Lanka's foremost motor racing teams, EZY Racing who have become a dominant force in Sri Lankan motor racing, entered into, new alliance, spread over five years to the value of Rs 40 million, with international clothing giant Crocodile.

"Precision as well as style, coupled with the casual aura of both our brands, complement each other, thus making us ideal partners, both off as well as on the Track. The affiliation is further enhanced due to the common values, perceptions and principles that both these significant brands stand for", said EZY Holdings MD and CEO and EZY Racing Team Principal Shafraz Hamzadeen and Crocodile Lanka [Pvt] Ltd, General Manager, Murad Rahimdeen, at a joint press briefing.

The affiliation which aims at bringing the much needed 'glamour' element into the local motor racing arena, thereby increasing its appeal, will focus on introducing co-branded racing merchandise and memorabilia which would enable local racing fans get closer and more interactive with the sport. It is the belief of these organizations that glamour and fashion tied to the sport will increase the following of the sport which in turn would bring sustainable development to the racing fraternity as a whole. With specialized co branded merchandise, Crocodile intends on dressing the team up with specific clothing for 5-6 main races during 2012 alone.

The special driver wear would also be made available as limited edition merchandise by Crocodile through their partner outlets across the country. In addition, Crocodile will also introduce several EZY Racing associated, co branded clothing to enhance the relationship and penetrate the brands further downstream.

EZY Racing, which is the racing brand of the EZY Motor Racing Corporation, a subsidiary of computer giant EZY Holdings, have designed a successful business model in managing a professional motor racing team through partnerships with the EZY Racing brand.

The EZY Motor Racing Corporation has succeeded in raising partnership/sponsorship packages to the value of Rs. 30 million during the course of this year alone. "As part of our corporate vision, we aspire to raise Rs100 million for racing by 2015", said Hamzadeen, who intends taking Sri Lankan racing to the international tracks.

JAT unfolds wood protection coatings

Installing expensive wood work is seen by most as an investment - from doors and windows made of the highest quality timber to exclusively made furniture.

Maintaining wood surfaces and ensuring they stay protected from the elements is something not many pay attention to.

But therein lie the durability and long lasting aspects of the wood, making it a worthwhile investment of a lifetime.

For over 18 years, JAT Holdings has been active in providing the world's finest wood care protection systems "Sayerlack" to the Sri Lankan market.

Having commenced operations at a time when the furniture industry was not exposed to new and innovative wood care solutions, JAT Holdings has been able to consolidate the market for Sayerlack which is an easy to apply, long lasting and reliable product, globally acknowledged for its superior performance.

JAT has also expanded its markets to Bangladesh, Maldives and India.

Sayerlack interior wood coatings provide a scratch-free, chemical and heat resistant surface to all interior wood - from interior doors, furniture, kitchens, and timber floors to office furniture. Being a two pack polyurethane lacquer of superior quality and excellent adhesion, Sayerlack interior wood coatings can even be applied in rainy and cold weather. It dries very fast and can be packed for transport within 8 hours of application. Sayerlack interior wood coating is available in a wide range of colours and finishes as well.

Sayerlack's state-of-the-art High Scratch Resistant Top Coat wood care is recognized globally as the hardest scratch resistant top coat for wood up to date. Easy to apply and fast drying with anti-yellowing properties, it is dry heat and cold liquid resistant with long lasting durability.

To add to its excellent PU lacquer for interiors, JAT is the pioneer to introduce a Water Based lacquer for Interior furniture from Sayerlack. These Water Based interior coatings have the same scratch, heat and chemical resistant properties of a PU lacquer with out having to use solvents.

This is the most environmentally friendly "green" lacquer that is available to be used on all wooden surfaces.

Sayerlack Exterior Wood Coating is a water-based lacquer that provides an armor of protection for all exterior woodwork. The technically superior product does not peel, crack or fade, as it is UV resistant. Even in high temperature tropics such as Sri Lanka due to the technically superior characteristics of the product, which contains UV absorbers, Sayerlack, the pioneer of Water Based wood coating to the World stands apart from any other exterior wood coating.