KIK Cola joins hands with Naadro
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Naadro Director Asoka Wickramaratne, Naadro Band Leader Rakitha
Wickramaratne, Vice President JKH/ Head of Beverages Elephant
House Chandima Perera, Assistant Vice President JKH Marketing
Head- Beverages Elephant House Niranjan Palipane, Elephant House
Brand Executive Rashintha Ferdinando
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As their name suggests, their music has everything to do with sound
and rhythm and currently they have a magnitude of fans who follow them
for their exhilarating moments of reverberating beats and sound,
influenced by Sri Lankan percussion spheres.
Today, KIK Cola - Sri Lanka’s very own cola brand joins hands with
Naadro, for an affiliation they believe will bring their own very own
local flavour into the music industry.
Friendship, along with a common love of rhythm and sounds brought
these artistes together. “And this is exactly what our brand stands
for,” states Chandima Perera, Vice President - Beverages of Elephant
House.
“Since our launch into Sri Lanka late last year, KIK has continuously
strived to strengthen our position as a brand that is truly local and
one that supports Lankan youth by constantly backing local talent. We
believe that Naadro is an act with whom we can celebrate the uniqueness
of being Lankan.”
Naadro is a percussion ensemble well known in Sri Lanka performing
with Sri Lankan drums, Indian drums, African and Latin percussions. The
music of Sri Lanka originates in cultural traditions deriving from three
influences: the religious practices of Buddhism, the aftereffects of
Portuguese colonization, and the commercial and historical influence of
Indian culture.
Percussion music has been deep rooted in the Sri Lankan culture and
heritage for over 2000 years and Naadro via their extensive talent in
performance has influenced these tunes to be pretty much a way of
today’s Sri Lankan youth. Rakitha Wickramaratne the leader of Naadro
commented “KIK Cola” is an inspiration to us as a truly local brand with
deep roots in our motherland, but one that has been developed to
international standards and will stand strong in any foreign market
today.
“We are indeed proud to have the backing of such a brand, with whom
we hope to make Sri Lanka proud”.
Naadro, within a short period of time, has gained popularity and
recognition by performing at many major events in the country and today
the percussionists have stepped in to the international arena by taking
up their first international gig - to perform at the Grand Prix in
Singapore. |
