World Brand Congress acknowledges Anchor
Fonterra’s flagship brand Anchor was recognized as one of ‘Asia’s
Best Brands’ of 2011 at the second CMO Asia Awards, held recently in
Singapore.
|
Fonterra Regional Category Manager Roshan de Silva accepting
the award presented by CMO Council Executive Director
Donovan Neale-May, and Canon India Pvt Ltd Senior Vice
President Alok Bharadwaj |
The CMO Asia Awards recognises 25 countries and brands across
Australasia and the Middle East under different categories. Fonterra’s
Anchor brand was adjudged one of ‘Asia’s Best Brands’ in the Food and
Beverage category.
‘Asia’s Best Brands’ are chosen based on three criteria: mind share
which indicates the brand’s strength in the minds of the consumers,
market share which shows a brand’s strength in a certain market in terms
of actual consumer buying behaviour and commitment share which indicates
a brand’s strength in encouraging consumers to buy the brand in the
future.
The awards are judged by an independent, hi-calibre jury of
professionals from across the region in various areas of specialisation;
some members included Global Chairman of World Brand Congress Dave
Porter, Global Chairman, Asia Pacific HRM Congress Prof. Tom Hilton and
Founder Asian Leadership Awards Albert Kwan. |
