Asian Alliance Insurance ties up with Anything.lk
Asian Alliance Insurance PLC (AAI) entered into a MoU with
Anything.lk in August 2011.
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Anything (Pvt) Limited CEO Reeza Zarook and AAI Director and
CEO Ramal Jasinghe exchanging the MoU. AAI Marketing AGM
Nadi Dharmasiri, AAI Channel Development Manager Shamique
Bathusa, AAI Non Life General Manager Udeni Kiridena,
Anything (Pvt) Ltd, COO Safrag Careem and AAI Operations GM
Asaf Khan look on |
The two companies entered into a MoU with the objective of adding
value to their organizations and customers. Considering the changing
needs of today’s discerning customer, AAI and Anything.lk believe this
partnership will be an ideal platform of benefits for both companies and
their clientele.
As a result of this MoU the customers will now have the opportunity
to protect their houses and valuables with Alliance Home Protector
product with an outstanding 50% discount offered through Anything.lk.
Alliance Home Protector of AAI offers the customers an insurance
cover of Rs 500,000 for an annual premium of Rs 1,000. As a result of
this unique tie-up customers are now able to obtain this insurance cover
of Rs 500,000 to protect their household goods for an annual premium of
Rs 500; 50% discount on the standard premium from September 7. Customers
have a choice in selecting the items to be insured from furniture,
household goods, electrical items and jewellery by the completion of a
simple proposal form.
“This strategic tie-up will no doubt add value to the professional
and personalized services extended to our customers.
We are happy to have Anything.lk partnering our new avenues of
insurance to suit the changing lifestyles of our customers. Our
successes has always been driven by understanding our customer needs
better and processes and systems which are pivoted on innovation,” said
Asian Alliance Insurance PLC Director/CEO Ramal Jasinghe.
Commenting on this strategic tie up Anything (Pvt) Ltd CEO Reeza
Zarook said “Anything.lk is now leading the way in social media
marketing for businesses to attract new customers from alternative
demographic segments. This will be a world’s first - the first time,
anywhere in the world that an over-the-counter insurance product has
been sold online in a social media marketing initiative.
Anything.lk was started with the intention of trying new ideas and
not having the fear of failing.
We are honoured to find that Asian Alliance Insurance shares that
ethos, which given that the insurance industry is traditionally viewed
as being conservative and pedestrian, is a truly remarkable status.” |
