Unilever relaunches Sunlight
Sanjeevi Jayasuriya
|
Unilever Marketing Director Asanga Ranasinghe and Sunlight
Senior Brand Manager Shanika Jayawardana at the Sunlight
relaunch. Picture by Saliya Rupasinghe |
Unilever re-launched its flagship brand Sunlight and will carry out
125 community project programmes to mark the re-launch which will
benefit over 25,000 families across the country. The total value of the
entire CSR project is Rs 3.5 million. Sunlight is a progressive brand
and though there is a market shift from soap to washing powder we were
able to sustain the demand.
"We anticipate the demand to continue and the new look Sunlight will
recapture the market," Unilever Marketing Director Asanga Ranasinghe
said.
"The soap bar will remain the key format for the local consumers
though there will be a marked increase in the use of washing powder in
time to come. The re-launched Sunlight will focus on soap market and
plans to widen the market share further," Ranasinghe said. |
