Hollywood legal threat over NZ “Wellywood” sign

WELLINGTON: Wellington Airport vowed Tuesday to press on with plans for a “Wellywood” sign in the New Zealand capital despite local opposition and legal threats from the guardians of the original US “Hollywood” landmark.

The eight-metre-high (26 feet) sign across a hillside owned by the airport was designed as a tribute to Wellington’s film industry, which has created blockbusters such as “The Lord of the Rings”.

But the idea has divided the city’s residents, with some labelling it “crass” and a “try-hard” attempt to ride the coat-tails of the real Hollywood, while others defend it as an edgy promotion that will boost tourism.

An opinion poll of 300 Wellingtonians released Tuesday found opponents were in the majority, with 64 percent, while only 22 percent thought it was a good idea.

The plan also prompted a protest involving about 80 people at Wellington Airport on Monday night, where demonstrators disputed traffic and displayed placards opposing the sign.

By Tuesday evening, a Facebook page opposing the plan had more than 23,000 “likes” while a “Support Wellywood” page had just over 10,000.

And Prime Minister John Key said he was not convinced the plan was a good idea, adding: “I don’t mind if they do it. It’s up to them, but personally I’d put Wellington up.”

The airport’s problems mounted when the Hollywood Chamber of Commerce also weighed in, saying it was disappointed the idea had not been scrapped after it was first mooted last year.

Chamber chief executive Leron Gubler accused Wellington Airport of ignoring his organisation’s concerns and said he wanted recognition that the chamber held trademark rights on the famous lettering in Los Angeles.

“Otherwise, the lawyers can sort it out, but that seems a shame, particularly in regard to a project that appears to be controversial in Wellington already,” he said in a statement emailed to AFP.

Gubler added: “We are not without a sense of humor, nor without legal rights.”