Catering to hotels and corporates:

Alpha acquires furniture factory

Harshini Perera

The labour market in the country is not supplying enough human resource to the manufacturing industry because the service and leisure sector absorbs most of the human resource.

The service and leisure industry gets an adequate human resource because these industries have opened up with many opportunities in the current economic context.

Having understood the scarcity of human resource for manufacturing industry, Alpha Industries (Pvt) Ltd., identified a proper strategy to encourage youth from every district of the country to join the company by encouraging them giving necessary facilities such as accommodation, Alpha Industries (Pvt) Ltd., Marketing General Manager Jeremy David told Daily News Business. Alpha Industries [Pvt] Ltd., has acquired a solid wood manufacturing factory complex in Tewatte in Ragama with an extent of three acres.

"We identified the industry more lucrative as there are many hotels and corporate offices opening in the country. Alpha therefore will aggressively target the leisure industry of the country and it will be one of the reasons of acquiring this new facility," David said. He said that Alpha Industries [Pvt] Ltd., considering the customer demand moved into the solid wood manufacturing and commenced its operation early this month. The company will be able to cater to the need of the country including the Northern and the Eastern areas.

This is the first time Alpha Industries (Pvt) Ltd., ventured into solid wood manufacturing.

Alpha Industries (Pvt) Ltd., will utilize the existing distribution channel and will cater to the domestic market. Alpha will also consider the export market in the future.

"We will be able to provide 50 employment opportunities and we expect to double the employment capacity within a year.

"Alpha will face the competition in the industry not as a top end furniture supplier but as a middle end furniture supplier," he said.