MTI Market Research launched

MTI has launched MTI Market Research (www.mtimarketresearch.com). It has an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India.

In announcing the launch of MTI Market Research in Sri Lanka, MTIs Business Lead for Market Research Saanchika Weerasinghe said with the extensive strategy integrated market research experience across hundreds of projects in different categories, MTI is now offering market research services as a stand-alone solution that can benefit a much larger base of Sri Lankan clients.

The expected upturn in the Sri Lankan economy is creating a wider market for market research in the country.

The real difference and value that MTI Market Research will bring to the table is an open-minded, strategic approach to research that will directly help improve business performance as opposed to falling into the activity trap and the conventional divides of quali-quanti.

Market Research must ask the hard questions, push the limits and continuously experiment and innovate and to do that it has to start with strategy and end with the bottom-line, MTIs Bahrain based CEO Hilmy Cader said.

MTI Market Research offers the full range of research solutions and segmented its value proposition along the lines of: Consumer, Brand, Product, Channel, Competition, Market and Industry.