MIG Retail Summit on Friday

The MIG Retail Summit 2010 organized by the Chartered Institute of Marketing (CIM) Sri Lanka Region, will be held on August 13 from 8.30 am onwards at the Ceylon Continental Hotel in Colombo. CIM, as one of the leading international professional bodies for marketing and business development in Sri Lanka, is conducting this summit foreseeing the need for retail excellence in a post-conflict environment with great potential for growth.

The primary objective of the CIM Sri Lanka Region Market Interest Groups (MIGs) is to establish, promote and practise marketing excellence within various industry sectors and to raise awareness to bring in new techniques for retail marketing, specifically to marketeers in the FMCG, Retail or Modern Trade sectors.

The summit will feature Triumph International India Managing Director Thorsten Allenstein, Glendinning Management Consultants Consultant and former P and G Professional, International Accounts Director Jules Young, Shopworks India. Chief Executive Officer Sanjeev Metta and DHL Global Forwarding Lanka Pvt Ltd. Chief Operating Officer and Exel Logistics Services Lanka Pvt. Ltd. Managing Director Jonathan O'Leary will be the resource persons for this summit.

The dynamics of retail branding in emerging markets, winning at the point of sales, keys to research, layout and design in successful retailing and supply chain success are some of the viewpoints that will be shared at this event.